{"id":5628,"date":"2015-06-30T10:34:41","date_gmt":"2015-06-30T09:34:41","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=5628"},"modified":"2015-06-30T10:34:41","modified_gmt":"2015-06-30T09:34:41","slug":"trend-sa-tar-reklamen-ta-ett-hart-grepp-om-vara-handleder","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/trend-sa-tar-reklamen-ta-ett-hart-grepp-om-vara-handleder\/","title":{"rendered":"Trend: S\u00e5 tar reklamen ett h\u00e5rt grepp om v\u00e5ra handleder"},"content":{"rendered":"<p><strong>Nu sker en eskalerande utveckling av annonsering f\u00f6r wearables (smarta klockor). Apple tar stormkliv\u00a0in i marknaden och positiva rapporter visar p\u00e5 enorm potential f\u00f6r den som kan t\u00e4nka utanf\u00f6r urtavlans gr\u00e4nser.<\/strong><\/p>\n<p><em>&#8221;Morgonstund har guld i mund&#8221; . <\/em>Vilka \u00e4r f\u00f6rst med att \u00f6ppna upp \u00f6gonen f\u00f6r annonsering p\u00e5 smarta klockor?<\/p>\n<p>K\u00e4llor fr\u00e5n <a href=\"http:\/\/www.bloomberg.com\/news\/articles\/2015-05-12\/coming-soon-to-your-smartwatch-ads-targeting-captive-eyeballs\">Bloomberg Business<\/a> meddelar att annonsn\u00e4tverket Undertone nyligen har testat skicka ut kuponger till smarta klockor. I testerna fick mottagaren erbjudandet p\u00e5 sin wearable n\u00e4r han eller hon var p\u00e5 den platsen i butiken d\u00e4r erbjudandet f\u00f6r den specifika produkten fanns. Konkurrenten Freckle s\u00e4gs ocks\u00e5 ha planer p\u00e5 att introducera annonser f\u00f6r wearbles i \u00e5r.<\/p>\n<p>Undertone \u00e4r f\u00f6rvisso inte f\u00f6rst ut med att skapa annonser f\u00f6r smarta klockor. M\u00e5nader innan har bland annat anv\u00e4ndare av appen Golfshot kunnat se annonser p\u00e5 sina Android-klockor.\u00a0Kupongtesterna fr\u00e5n Undetone \u00e4r \u00e4nd\u00e5 ett bevis p\u00e5 hur <strong>traditionella annonser f\u00f6r\u00e4ndras<\/strong> f\u00f6r att passa det nya formatet och f\u00e4ngsla dess anv\u00e4ndare.<\/p>\n<p><strong>En lovande marknad inom mobil marknadsf\u00f6ring\u00a0<\/strong><\/p>\n<p>Int\u00e4kterna fr\u00e5n smarta klockor ber\u00e4knas enligt <a href=\"http:\/\/www.juniperresearch.com\/press\/press-releases\/advertising-on-smartwatches-reach-70m-dollars-2019\">Juniper Research<\/a>\u00a0v\u00e4xa fr\u00e5n 1,5 miljoner dollar i \u00e5r till hela 70 miljoner dollar \u00a02019. Rapporten visar en otrolig potential f\u00f6r den nya tekniken. Men l\u00e5ngt ifr\u00e5n alla annons\u00f6rer tror i dagsl\u00e4get p\u00e5 stora int\u00e4kter fr\u00e5n reklamen runt v\u00e5ra handler. Hit h\u00f6r bland annat Shootzoom, som l\u00e5g bakom den tidigare n\u00e4mnda appen Golfshot.<\/p>\n<p><strong>Huvudakt\u00f6ren<\/strong><\/p>\n<p>Apple anses vara den tunga akt\u00f6ren som kommer att f\u00f6r\u00e4ndra marknaden f\u00f6r wearables med sin nylanserade Apple Watch. Fr\u00e5n Apple kommer inga klara direktiv f\u00f6r annonseringen p\u00e5 Apple Watch annat \u00e4n att de \u00e4r m\u00e5nga om att &#8221;skydda anv\u00e4ndarnas integritet&#8221;. F\u00e4rska<a href=\"http:\/\/blog.marketo.com\/2015\/06\/the-groundbreaking-apple-watch-marketing-to-consumers-in-just-one-glance.html\"> rapporter<\/a> fr\u00e5n f\u00f6rra veckan visar dock att anv\u00e4ndare redan nu kan f\u00e5 annonser via appar direkt p\u00e5 sin Apple Watch. Det h\u00e4r blir en <strong>&#8221;game changer&#8221; f\u00f6r mobil marknadsf\u00f6ring<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>Precis som med all ny teknik m\u00e5ste b\u00e5de anv\u00e4ndarna och annons\u00f6rerna v\u00e4lja sig vi det nya formatet. Wearbles kr\u00e4ver att du vid f\u00f6rsta \u00f6gonkastet kan ber\u00e4tta ditt budskap, ber\u00f6ra och inte irritera. Vi f\u00e5r inte heller gl\u00f6mma att wearbles kan samla in mer personlig data \u00e4n vad mobiler kan g\u00f6ra, till exempel v\u00e5r puls. Kan denna\u00a0information\u00a0anv\u00e4ndas f\u00f6r att skapa personligt riktad reklam? Formatet kan vara en utmaning, men med en ny sk\u00e4rm finns ocks\u00e5 nya m\u00f6jligheter.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nu sker en eskalerande utveckling av annonsering f\u00f6r wearables (smarta klockor). Apple tar stormkliv\u00a0in i marknaden och positiva rapporter visar p\u00e5 enorm potential f\u00f6r den&#8230;<\/p>\n","protected":false},"author":2,"featured_media":5653,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"footnotes":""},"categories":[37,34,3],"tags":[],"class_list":["post-5628","post","type-post","status-publish","format-aside","has-post-thumbnail","category-media","category-mobilt","category-resor","post_format-post-format-aside"],"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/5628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=5628"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/5628\/revisions"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=5628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=5628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=5628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}