{"id":5598,"date":"2015-06-22T15:57:11","date_gmt":"2015-06-22T14:57:11","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=5598"},"modified":"2015-06-22T15:57:11","modified_gmt":"2015-06-22T14:57:11","slug":"forsta-svenska-annonsen-pa-instagram-vantas-redan-i-ar","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/forsta-svenska-annonsen-pa-instagram-vantas-redan-i-ar\/","title":{"rendered":"F\u00f6rsta svenska annonsen p\u00e5 Instagram v\u00e4ntas redan i \u00e5r"},"content":{"rendered":"<p><strong>Till h\u00f6sten kommer ett annonsprogram rullas ut till svenska annons\u00f6rer p\u00e5 Instagram. Hur kommer 2,5 miljoner svenska Instagramanv\u00e4ndare att reagera och hur kommer annonseringen att fungera?\u00a0<\/strong><\/p>\n<p>Om du redan \u00e4r anv\u00e4ndare av Instagram och Facebook har du s\u00e4kert uppt\u00e4ckt en stor skillnad: Annonseringen. I dagsl\u00e4get kan du se annonser i ditt fl\u00f6de p\u00e5 Facebook, men detsamma g\u00e4ller inte f\u00f6r Instagram. Men nu ska det allts\u00e5 bli m\u00f6jligt att k\u00f6pa och m\u00e4ta annonser precis som man kan g\u00f6ra i moderf\u00f6retaget Facebook.<\/p>\n<p>Nyheten kanske inte kommer som en chock, eftersom annonseringen bland annat redan finns f\u00f6r amerikanska anv\u00e4ndare. F\u00f6r \u00f6ver ett \u00e5r sedan skrev Instagram dessutom i\u00a0<a href=\"http:\/\/blog.business.instagram.com\/post\/88291229266\/bringing-ads-on-instagram-to-more-countries\">sin blogg<\/a>\u00a0att man kommer att introducera annonseringen i &#8221;andra l\u00e4nder&#8221;.<\/p>\n<p>Reaktionen har varit blandad hos anv\u00e4ndare i l\u00e4nder d\u00e4r annonseringen redan finns, medan annons\u00f6rer haft stora framg\u00e5ngar. Till exempel n\u00e5dde Ben &amp; Jerry&#8217;s\u00a0<a href=\"http:\/\/sproutsocial.com\/insights\/instagram-ads-success-stories-levis\/\">f\u00f6rsta kampanj<\/a> ut till hela 9.8 miljoner anv\u00e4ndare i USA. Kan vi v\u00e4nta oss liknande reaktioner i Sverige? Det \u00e5terst\u00e5r att se.<\/p>\n<p><strong>Den enes d\u00f6d \u00e4r annons\u00f6rens\u00a0br\u00f6d?<\/strong><\/p>\n<p>En sak som \u00e4r klar \u00e4r de svenska Instagramk\u00e4ndisarna, som hittills tj\u00e4nat miljoner p\u00e5 sponsrade inl\u00e4gg, kommer f\u00e5 det allt tuffare. F\u00f6rdelarna f\u00f6r annons\u00f6rerna \u00e5 andra sidan f\u00f6rtydligar Kristina Juhlin, digitalchef p\u00e5 mediebyr\u00e5n Carat, i en\u00a0<a href=\"http:\/\/breakit.se\/artikel\/812\/instagram-annonser-till-sverige-modebloggare-kan-fa-en-tuff-host\">intervju med Breakit<\/a>:<\/p>\n<p><em>\u201cDu f\u00e5r en helt annan kontroll \u00f6ver ditt mediek\u00f6p i och med att du sj\u00e4lv styr inneh\u00e5llet, i st\u00e4llet f\u00f6r att l\u00e5ta n\u00e5gon annan skapa det. Dessutom f\u00e5r du ju mycket mer exakta r\u00e4ckviddsm\u00e5tt och en helt annan m\u00e4tbarhet\u201d<\/em><\/p>\n<p>Intresset hos f\u00f6retag att annonsera p\u00e5 Instagram \u00e4r givetvis stort. Men i st\u00f6rre utstr\u00e4ckning \u00e4n p\u00e5 n\u00e5got annat socialt media g\u00e4ller &#8221;content is king&#8221; p\u00e5 v\u00e5r k\u00e4ra fotoapplikation. D\u00e4rf\u00f6r st\u00e4lls h\u00f6ga krav p\u00e5 kvaliteten f\u00f6r bild och video. Utmaningen f\u00f6r annons\u00f6rerna ligger ocks\u00e5 i att\u00a0inspirera och engagera en publik som i viss m\u00e5n redan &#8221;flytt&#8221; annonsering p\u00e5 andra sociala medier.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Till h\u00f6sten kommer ett annonsprogram rullas ut till svenska annons\u00f6rer p\u00e5 Instagram. Hur kommer 2,5 miljoner svenska Instagramanv\u00e4ndare att reagera och hur kommer annonseringen att&#8230;<\/p>\n","protected":false},"author":2,"featured_media":5625,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,34,30],"tags":[],"class_list":["post-5598","post","type-post","status-publish","format-standard","has-post-thumbnail","category-internetmarknadsforing","category-mobilt","category-socialt-medier"],"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/5598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=5598"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/5598\/revisions"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=5598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=5598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=5598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}