{"id":538,"date":"2013-01-29T14:25:03","date_gmt":"2013-01-29T13:25:03","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=538"},"modified":"2013-01-29T14:25:03","modified_gmt":"2013-01-29T13:25:03","slug":"facebook-okar-bolagens-forsaljning","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/facebook-okar-bolagens-forsaljning\/","title":{"rendered":"Facebook \u00f6kar bolagens f\u00f6rs\u00e4ljning"},"content":{"rendered":"<p><strong>En studie som Analysf\u00f6retaget Aggregate Knowledge har gjort visar att medieplaner som inkluderade Facebook gav 24 procent mer i f\u00f6rs\u00e4ljning j\u00e4mf\u00f6rt med kampanjer som inte hade med kanalen i uppl\u00e4gget.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/bigcitymonkey.comhttps:\/\/bigcitymonkey.com\/wp-content\/uploads\/2013\/01\/uppfb.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-544\" title=\"uppfb\" src=\"https:\/\/www.bigcitymonkey.comhttps:\/\/bigcitymonkey.com\/wp-content\/uploads\/2013\/01\/uppfb.jpg\" alt=\"\" width=\"400\" height=\"400\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>I kampanjerna d\u00e4r Facebook ingick som kanal inkluderades displayannonesering, annonsering via olika sociala verktyg samt annonsering via s\u00f6kmotorer. I vissa fall \u00e4ven mobil webb och e-post. Studien visar att hela 45 procent av den tr\u00e4ffade m\u00e5lgruppen var unik f\u00f6r just Facebook.<\/p>\n<p>Enligt Brad Smallwood, analyschef p\u00e5 Facebook, ligger studien fr\u00e5n Aggregate Knowledge i linje med oberoende studier som Facebook har l\u00e5tit utf\u00f6ra. Han pekar ocks\u00e5 p\u00e5 en studie fr\u00e5n Datalogix, som visade att kampanjer som fokuserade p\u00e5 att n\u00e5 ut till fler m\u00e4nniskor i st\u00e4llet f\u00f6r att skapa \u00f6kat antal klick, hade 70 procent h\u00f6gre avkastning p\u00e5 investerat kapital, dvs. ROI. Brad po\u00e4ngterar \u00e4ven att marknadsf\u00f6rare inte ska se Facebook som en separat kanal, utan i st\u00e4llet satsa p\u00e5 en mediemix d\u00e4r Facebook utg\u00f6r en del av den.<\/p>\n<p>&nbsp;<\/p>\n<p>K\u00e4lla: <a title=\"Resume\" href=\"http:\/\/www.resume.se\/\">Resume<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En studie som Analysf\u00f6retaget Aggregate Knowledge har gjort visar att medieplaner som inkluderade Facebook gav 24 procent mer i f\u00f6rs\u00e4ljning j\u00e4mf\u00f6rt med kampanjer som inte&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,37,30],"tags":[112,50,106,168],"class_list":{"0":"post-538","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-display","7":"category-media","8":"category-socialt-medier","9":"tag-annonsering","10":"tag-facebook","11":"tag-internetmarknadsforing","12":"tag-roi"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=538"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/538\/revisions"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}