{"id":5297,"date":"2015-09-10T08:30:28","date_gmt":"2015-09-10T07:30:28","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=5297"},"modified":"2015-09-10T08:30:28","modified_gmt":"2015-09-10T07:30:28","slug":"empati-och-forstaelse-strategierna-som-nar-ut-genom-fler-medier","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/empati-och-forstaelse-strategierna-som-nar-ut-genom-fler-medier\/","title":{"rendered":"Empati och f\u00f6rst\u00e5else \u2013 strategierna som n\u00e5r ut genom fler medier?"},"content":{"rendered":"<p><strong>Hur s\u00e4tter du din kund i fokus? Idag v\u00e4ljer allt fler f\u00f6retag att f\u00f6rst\u00e5 sin kunder p\u00e5 ett djupare plan och kan d\u00e4rmed erbjuda en personligare upplevelse genom olika mediekanaler.<\/strong><\/p>\n<p>Intresset \u00e4r st\u00f6rre \u00e4n n\u00e5gonsin att f\u00f6rst\u00e5 sig p\u00e5 kundernas beteendem\u00f6nster. Men enligt m\u00e5nga experter b\u00f6r vi g\u00e5 \u00e4nnu djupare i v\u00e5r f\u00f6rst\u00e5else \u00e4n att bara fylla ett behov p\u00e5 marknaden. Empati har presenteras som egenskapen som ska minska gapet mellan f\u00f6retag och kunder s\u00e5 att informationen kan g\u00e5 hela v\u00e4gen fram. Eller som Theodor Roosevelt s\u00e5 v\u00e4l uttryckte det:<\/p>\n<p style=\"text-align: center\"><em>\u201dIngen bryr sig hur mycket du vet innan de vet hur mycket du bryr dig\u201d<\/p>\n<p><\/em><\/p>\n<p>S\u00e5 hur ser det h\u00e4r ut i verkligheten?<\/p>\n<p>Empati hj\u00e4lper oss att kunna g\u00e5 i andras skor, k\u00e4nna vad andra k\u00e4nner. I st\u00f6rre utstr\u00e4ckning \u00e4n tidigare blir det h\u00e4r mer och mer synligt i v\u00e5ra strategier f\u00f6r marknadsf\u00f6ring. Det globala analysf\u00f6retaget Experian Marketing Services visar in sin \u00e5rliga rapport, <a href=\"http:\/\/www.experian.com\/marketing-services\/state-of-cross-channel-report.html\">\u201dState of Cross-Channel Marketing Report\u201d<\/a>, att f\u00f6retag har l\u00e4rt sig att bli mer kundfokuserade.<\/p>\n<p><strong>Anpassning, f\u00f6rst\u00e5else och konvertering<br \/><\/strong><br \/>Rapporten, som k\u00e4nde pulsen p\u00e5 \u00f6ver 100 marknadsf\u00f6rare v\u00e4rlden \u00f6ver 2014, talar sitt tydliga spr\u00e5k: F\u00f6retag anpassar sig, om \u00e4n s\u00e5 sakta, till de st\u00e4ndiga f\u00f6r\u00e4ndringar som kundernas beteenden spelar p\u00e5 den internationella marknaden. Som exempel valde 46% av alla f\u00f6retagen att skapa personligare kommunikation via flera olika medier. Av dessa f\u00f6retag upplevde 84 % en\u00a0f\u00f6rb\u00e4ttrad\u00a0kundrelation, b\u00e4ttre utsikter f\u00f6r konvertering och att man st\u00e4rkt sitt varum\u00e4rke.<\/p>\n<p>\u00c4r empati en del av din mediastrategi f\u00f6r att komma n\u00e4rmre kunderna?<b><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hur s\u00e4tter du din kund i fokus? Idag v\u00e4ljer allt fler f\u00f6retag att f\u00f6rst\u00e5 sin kunder p\u00e5 ett djupare plan och kan d\u00e4rmed erbjuda en&#8230;<\/p>\n","protected":false},"author":2,"featured_media":5870,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,28],"tags":[],"class_list":{"0":"post-5297","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internetmarknadsforing","8":"category-konvertering"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/5297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=5297"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/5297\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=5297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=5297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=5297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}