{"id":5128,"date":"2014-11-05T14:28:30","date_gmt":"2014-11-05T13:28:30","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=5128"},"modified":"2014-11-05T14:28:30","modified_gmt":"2014-11-05T13:28:30","slug":"unilever-okar-sin-digitala-marknadsforing","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/unilever-okar-sin-digitala-marknadsforing\/","title":{"rendered":"Unilever \u00f6kar sin digitala marknadsf\u00f6ring"},"content":{"rendered":"<p>Unilever v\u00e4ljer att investera en femtedel av sin budget f\u00f6r marknadsf\u00f6ring i digitala medier i sin str\u00e4van att f\u00f6rb\u00e4ttra effektiviteten och i att skapa en \u201denkel, effektiv\u201d marknadsorganisation.<\/p>\n<p>Unilever avs\u00e4tter allts\u00e5 20 procent av sin budget till digital marknadsf\u00f6ring j\u00e4mf\u00f6rt med 17 procent under 2013. Dagligvaruj\u00e4tten \u00f6kar marknadsf\u00f6ringen d\u00e5 man anser att kanalerna digitalt, social och mobilt, ger m\u00f6jligheten att ge ett mer relevant budget i r\u00e4tt sammanhang. De 20 procent Unilever investerar \u00e4r dock mindre \u00e4n vad \u00e4rkerivalen Procter &amp; Gamble investerar. Procter &amp; Gamble spenderar uppemot 30 procent av sin budget p\u00e5 digitala medier.<\/p>\n<p>Unilevers vd Paul Polman s\u00e4ger att digital annonsering ger &#8221;b\u00e4ttre ROI&#8221; j\u00e4mf\u00f6rt med de mer traditionella medierna.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unilever v\u00e4ljer att investera en femtedel av sin budget f\u00f6r marknadsf\u00f6ring i digitala medier i sin str\u00e4van att f\u00f6rb\u00e4ttra effektiviteten och i att skapa en&#8230;<\/p>\n","protected":false},"author":2,"featured_media":5130,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,34,35,30,33],"tags":[388,104,391,392],"class_list":{"0":"post-5128","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internetmarknadsforing","8":"category-mobilt","9":"category-seo","10":"category-socialt-medier","11":"category-sokmarknadsforing","12":"tag-digital-marknadsforing","13":"tag-marknadsforing","14":"tag-mobil-marknadsforing-3","15":"tag-unilever"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/5128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=5128"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/5128\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=5128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=5128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=5128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}