{"id":5125,"date":"2014-11-05T11:01:04","date_gmt":"2014-11-05T10:01:04","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=5125"},"modified":"2014-11-05T11:01:04","modified_gmt":"2014-11-05T10:01:04","slug":"darfor-bor-du-valja-videoannonsering","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/darfor-bor-du-valja-videoannonsering\/","title":{"rendered":"D\u00e4rf\u00f6r b\u00f6r du v\u00e4lja videoannonsering"},"content":{"rendered":"<p>Videoannonsering p\u00e5 internet och i mobiltelefoner \u00e4r ett tillv\u00e4xtomr\u00e5de med forskning som visar att m\u00e4nniskor engagera sig mer n\u00e4r de ser en video j\u00e4mf\u00f6rt med en bild och d\u00e4r inneh\u00e5llet \u00e4r \u00f6vertygande.<\/p>\n<p>En bild s\u00e4ger mer \u00e4n tusen ord, men videon \u00e4r d\u00e4r stora varum\u00e4rken spenderar sina marknadsf\u00f6ringspengar. Totalt \u00f6kade videoannonsering p\u00e5 Internet och mobil med 59% under f\u00f6rsta halv\u00e5ret 2014. Mobil videoannonsering \u00f6kade med 196%.<\/p>\n<p>En studie som IAB gjort och som publicerades i september visade att 76% av konsumenterna v\u00e4ljer video som sin f\u00f6redragna inneh\u00e5llsk\u00e4lla f\u00f6r varum\u00e4rkesinformation. 24% sade att videon \u00e4r deras &#8221;mest p\u00e5litliga&#8221; k\u00e4lla till varum\u00e4rkesinneh\u00e5ll och 20% k\u00e4nner mer k\u00e4nslom\u00e4ssigt samband med varum\u00e4rket.<\/p>\n<p>F\u00f6r ditt varum\u00e4rkes skull b\u00f6r du d\u00e4rf\u00f6r ha en strategi f\u00f6r videoannonsering.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Videoannonsering p\u00e5 internet och i mobiltelefoner \u00e4r ett tillv\u00e4xtomr\u00e5de med forskning som visar att m\u00e4nniskor engagera sig mer n\u00e4r de ser en video j\u00e4mf\u00f6rt med&#8230;<\/p>\n","protected":false},"author":2,"featured_media":5131,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[104,390,111,57],"class_list":{"0":"post-5125","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-video","8":"tag-marknadsforing","9":"tag-marknadsforingsstrategi","10":"tag-video","11":"tag-videoannonsering-2"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/5125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=5125"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/5125\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=5125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=5125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=5125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}