{"id":5071,"date":"2014-09-02T13:17:57","date_gmt":"2014-09-02T12:17:57","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=5071"},"modified":"2014-09-02T13:17:57","modified_gmt":"2014-09-02T12:17:57","slug":"nya-annonsformat-okade-googles-resultat","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/nya-annonsformat-okade-googles-resultat\/","title":{"rendered":"Nya annonsformat \u00f6kade Googles resultat"},"content":{"rendered":"<p>Googles int\u00e4kter steg till 16 miljarder dollar och vinsten \u00f6kade med hela 6 procent under andra kvartalet i \u00e5r. Google, som \u00e4r Sveriges absolut st\u00f6rsta marknadsplats, forts\u00e4tter med andra ord sitt segert\u00e5g.<\/p>\n<p>Nikesh Arora, Googles senior vice president och chief business officer, s\u00e4ger att Google ser &#8221;ett enormt momentum&#8221; fr\u00e5n detaljhandeln n\u00e4r det g\u00e4ller att anv\u00e4nda produkten &#8221;Google Shopping&#8221; i google adwords. Man meddelar att de levererade tre g\u00e5nger s\u00e5 mycket trafik till handlarna p\u00e5 smartphones och surfplattor j\u00e4mf\u00f6rt med andra kvartalet 2013. Arora f\u00f6rklarar \u00e4ven att digitala medier \u00e4r i centralt f\u00f6r en varum\u00e4rkesbyggande kampanjen och att video \u00e4r grundbulten i digitala strategier.<\/p>\n<p>Antalet klick fortsatte att \u00f6ka snabbare \u00e4n int\u00e4ktstillv\u00e4xten. Andelen klick i smartphones \u00f6kar men priserna p\u00e5 klick i mobilen \u00e4r fortfarande l\u00e4gre \u00e4n \u00f6vriga klickpriser. Den genomsnittliga kostnaden per klick sj\u00f6nk 6 procent j\u00e4mf\u00f6rt med f\u00f6reg\u00e5ende \u00e5r och 2 procent j\u00e4mf\u00f6rt med f\u00f6reg\u00e5ende kvartal.<\/p>\n<p>Google s\u00e4r-redovisar inte int\u00e4kter i procent f\u00f6r mobil marknadsf\u00f6ring. Patrick Pichette, Googles finanschef, s\u00e4ger att detta beror p\u00e5 att vi nu lever i en &#8221;multi-screen v\u00e4rld&#8221; d\u00e4r konsumenter v\u00e4xlar fr\u00e5n mobil till tablett, till station\u00e4r dator och TV.<\/p>\n<p>I Googles system har man m\u00f6jlighet att marknadsf\u00f6ra sig p\u00e5 en rad olika s\u00e4tt som t ex online video, s\u00f6kannonsering och display.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Googles int\u00e4kter steg till 16 miljarder dollar och vinsten \u00f6kade med hela 6 procent under andra kvartalet i \u00e5r. Google, som \u00e4r Sveriges absolut st\u00f6rsta&#8230;<\/p>\n","protected":false},"author":2,"featured_media":5072,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,37,34,33,39],"tags":[],"class_list":["post-5071","post","type-post","status-publish","format-standard","has-post-thumbnail","category-internetmarknadsforing","category-media","category-mobilt","category-sokmarknadsforing","category-video"],"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/5071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=5071"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/5071\/revisions"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=5071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=5071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=5071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}