{"id":478,"date":"2013-01-23T00:04:20","date_gmt":"2013-01-23T00:04:20","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=478"},"modified":"2013-01-23T00:04:20","modified_gmt":"2013-01-23T00:04:20","slug":"american-airlines-lanserar-ny-profil","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/american-airlines-lanserar-ny-profil\/","title":{"rendered":"American Airlines lanserar ny profil"},"content":{"rendered":"<p><strong>F\u00f6r f\u00f6rsta g\u00e5ngen p\u00e5 fyrtio \u00e5r presenterar nu den amerikanska flygj\u00e4tten American Airlines en ny profil. Den legendariska \u00f6rnloggan byts ut men det \u00e4r fortfarande r\u00f6tt, vitt och bl\u00e5tt som g\u00e4ller. Varum\u00e4rkesbyr\u00e5n Futurebrand ligger bakom konceptet.<\/strong><\/p>\n<div id=\"attachment_503\" style=\"width: 663px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/bigcitymonkey.comhttps:\/\/bigcitymonkey.com\/wp-content\/uploads\/2013\/01\/AA.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-503\" class=\" wp-image-503   \" title=\"AA\" src=\"https:\/\/www.bigcitymonkey.comhttps:\/\/bigcitymonkey.com\/wp-content\/uploads\/2013\/01\/AA.jpg\" alt=\"American Airlines legendariska \u00f6rnlogga f\u00e5r l\u00e4mna plats f\u00f6r nya &quot;The Flight Symbol&quot;.\" width=\"653\" height=\"312\" \/><\/a><p id=\"caption-attachment-503\" class=\"wp-caption-text\">American Airlines legendariska \u00f6rnlogga f\u00e5r l\u00e4mna plats f\u00f6r nya &#8221;The Flight Symbol&#8221;.<\/p><\/div>\n<p>American Airlines stod inf\u00f6r en best\u00e4llning av 550 nya plan i nytt kompositmaterial som inte fungerade med deras d\u00e5varande polish. Detta satte ig\u00e5ng ett tv\u00e5 \u00e5r l\u00e5ngt arbete som \u00e4ndrade allt. Fr\u00e5n stolar, mattor och terminalkiosker till webbsida, flygplanslack och kaffemuggar. Den gamla \u00f6rnloggan ers\u00e4tts med n\u00e5got som American Airlines kallar &#8221;the flight symbol&#8221;, en nytolkning av den klassiska \u00f6rnen f\u00f6rvandlad till en vinge. Varje plan har ocks\u00e5 en utdragen &#8221;h\u00f6ghastighetsabstraktion&#8221; av den amerikanska flaggan p\u00e5 stj\u00e4rtfenan.<\/p>\n<p>&#8221;Folk \u00e4lskar \u00f6rnen, men inte n\u00f6dv\u00e4ndigtvis \u00f6rnen i den gamla ned\u00e5tv\u00e4nda positionen, p\u00e5 v\u00e4g att attackera n\u00e5gon&#8221;, s\u00e4ger Sven Seger, kreativ chef p\u00e5 Futurebrand. I sina unders\u00f6kningar kom de fram till att folk framf\u00f6rallt f\u00f6rknippar Amerika med tre saker: \u201cTechnology. Entertainment. Progress.&#8221; Det har styrt utformningen av konceptet. Se filmen om hur American Airlines nya profil kom till:<\/p>\n<p>K\u00e4lla: <a href=\"http:\/\/www.fastcodesign.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fastco Design<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>F\u00f6r f\u00f6rsta g\u00e5ngen p\u00e5 fyrtio \u00e5r presenterar nu den amerikanska flygj\u00e4tten American Airlines en ny profil. Den legendariska \u00f6rnloggan byts ut men det \u00e4r fortfarande r\u00f6tt, vitt och bl\u00e5tt som g\u00e4ller. Varum\u00e4rkesbyr\u00e5n Futurebrand ligger bakom konceptet.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[159,160,161,162],"class_list":{"0":"post-478","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-pr","7":"tag-american-airlines","8":"tag-logo","9":"tag-profil","10":"tag-varumarke"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=478"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/478\/revisions"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}