<strong>Doves virala succ\u00e9 \u201dDove Real Beauty Sketches\u201d \u00e4r \u00e5rets mest delade reklamfilm.\u00a0Det \u00e4r ocks\u00e5 den mest sedda reklamfilmen online n\u00e5gonsin, rapporterar Unruly Viral Video Chart, som har m\u00e4tt de mest delade filmerna p\u00e5 n\u00e4tet sedan 2006.<\/strong><\/p>\n
En\u00a0<b>viral video<\/b>\u00a0\u00e4r en video som blivit v\u00e4ldigt popul\u00e4r genom att den delats v\u00e4ldigt mycket genom youtube, sociala medier och email, och vinner kraft i spridningsgraden. Den virala succ\u00e9videon\u00a0\u201dDove Real Beauty Sketches\u201d, som skapades av reklambyr\u00e5n Ogilvy Mather f\u00f6r Unilevers r\u00e4kning, toppar 2013:s ”Top 20 Global Social Video Ads Chart” \u2013 en topplista \u00f6ver \u00e5rets mest delade reklamfilmer p\u00e5 Twitter, Facebook och i bloggosf\u00e4ren \u2013 som presenteras av Unruly.<\/p>\n
Topplistan baseras p\u00e5 delningar ist\u00e4llet f\u00f6r p\u00e5 antalet views. P\u00e5 s\u00e5 vis m\u00e4ts en reklamfilms virala kvalitet genom m\u00e4ngden aktiva delningar snarare \u00e4n passiva videostarter.<\/p>\n
\u2013 Fler och fler varum\u00e4rken har b\u00f6rjat utmana att en ”view” eller kontakt som den absoluta valutan och b\u00f6rjar fokusera p\u00e5 att skapa kommunikation som verkligen engagerar m\u00e5lgruppen, s\u00e4ger Unrulys Norden-vd\u00a0Lance Traor\u00e9\u00a0och forts\u00e4tter:<\/p>\n
\u2013 F\u00f6r att uppn\u00e5 \u201dsocial\u201d framg\u00e5ng \u00e4r delningar den yttersta valutan och f\u00f6r m\u00e5nga av de ledande varum\u00e4rkena \u00e4r just metoden att kunna skapa och distribuera v\u00e4ldigt delbart material \u00e5terkommande och i stor skala n\u00e5got som ligger h\u00f6gt p\u00e5 agendan.<\/p>\n
Givetvis m\u00e5ste \u00e4ven vi bidra till den stora virala succen, \u00e5rets mest delade video ger vi dig h\u00e4r!<\/p>\n
<a href=”http:\/\/realbeautysketches.dove.com\/”>Dove commercial<\/a><\/p>\n
K\u00e4lla: <a title=”Dove Commercial” href=”http:\/\/www.resume.se\/nyheter\/reklam\/2013\/11\/21\/den-mest-delade-reklamfilmen-under\/” target=”_blank”>Resum\u00e9<\/a><\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
<strong>Doves virala succ\u00e9 \u201dDove Real Beauty Sketches\u201d \u00e4r \u00e5rets mest delade reklamfilm.\u00a0Det \u00e4r ocks\u00e5 den mest sedda reklamfilmen online n\u00e5gonsin, rapporterar Unruly Viral Video Chart,…<\/p>\n","protected":false},"author":2,"featured_media":4151,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":{"0":"post-4148","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-media"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/4148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=4148"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/4148\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=4148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=4148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=4148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}