{"id":4030,"date":"2013-11-18T13:32:38","date_gmt":"2013-11-18T13:32:38","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=3565"},"modified":"2013-11-18T13:32:38","modified_gmt":"2013-11-18T13:32:38","slug":"digital-marknadsforing-upp-9","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/digital-marknadsforing-upp-9\/","title":{"rendered":"Digital marknadsf\u00f6ring upp 9 %"},"content":{"rendered":"<p><strong>Efter att ha backat under fem kvartal i rad, visar reklammarknaden plus under det tredje kvartalet 2013. IRM:s kvartalsrapport visar att reklammarknaden \u00e4ntligen \u00f6kade med 0,5 procent. Online \u00e4r starkast.<\/strong><\/p>\n<p>Den totala annonsoms\u00e4ttningen uppgick till 7 miljarder kronor. Internetmarknadsf\u00f6ringen v\u00e4xte med drygt nio procent under det tredje kvartalet relativt motsvarande kvartal f\u00f6rra \u00e5ret. Oms\u00e4ttningen uppgick d\u00e4rmed till drygt 2 miljarder kronor.<\/p>\n<p>&#8211; Den kraftiga tillv\u00e4xten inom internetmarknadsf\u00f6ring, den st\u00f6rsta mediekategorin, \u00e4r givetvis en viktig orsak till att marknaden nu \u00e5terv\u00e4nt till plus konstaterar Madeleine Thor, VD IRM.<\/p>\n<p>Andra kategorier som visar tillv\u00e4xt \u00e4r TV, bio, mobilmarknadsf\u00f6ring, bilagor, butiksmedia samt annonsblad. &#8211; IRM:s prognoser har under en l\u00e4ngre tid pekat p\u00e5 en v\u00e4ndning under slutet av 2013, och det \u00e4r positivt f\u00f6r marknadens akt\u00f6rer att vi nu ocks\u00e5 kan bekr\u00e4fta att tillv\u00e4xten \u00e5terv\u00e4nt till reklammarknaden, avslutar Madeleine Thor.<\/p>\n<p>&nbsp;<\/p>\n<p>K\u00e4lla: IRM<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Efter att ha backat under fem kvartal i rad, visar reklammarknaden plus under det tredje kvartalet 2013. IRM:s kvartalsrapport visar att reklammarknaden \u00e4ntligen \u00f6kade med 0,5 procent. Online \u00e4r starkast.<\/p>\n","protected":false},"author":2,"featured_media":3566,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,28,37,34,30],"tags":[112,103,167,79],"class_list":{"0":"post-4030","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-display","8":"category-konvertering","9":"category-media","10":"category-mobilt","11":"category-socialt-medier","12":"tag-annonsering","13":"tag-irm","14":"tag-reklam","15":"tag-statistik"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/4030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=4030"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/4030\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=4030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=4030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=4030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}