{"id":4025,"date":"2013-02-28T09:00:57","date_gmt":"2013-02-28T08:00:57","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=958"},"modified":"2013-02-28T09:00:57","modified_gmt":"2013-02-28T08:00:57","slug":"roligare-mobilreklam","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/roligare-mobilreklam\/","title":{"rendered":"Roligare mobilreklam"},"content":{"rendered":"<p><strong>McCann lanserar idag sin globala studie &#8221;Truth About Connected You&#8221;\u00a0p\u00e5 den internationella mobilm\u00e4ssan i Barcelona.\u00a0Enligt studien \u00f6nskar 63% av de tillfr\u00e5gade att reklam designad\u00a0f\u00f6r mobil eller l\u00e4splatta skulle vara mer underh\u00e5llande.<\/strong><\/p>\n<p>Kul mobilreklamen som skapar nytta f\u00e5r konsumenterna att vilja\u00a0interagera. Efter att ha sett ett interaktivt spel p\u00e5 sin mobil sa en\u00a0konsument i Filippinerna, &#8221;Jag gillar att det \u00e4r ett spel d\u00e4r man kan\u00a0vinna riktiga priser. Man kan verkligen ha kul med det, inte bara\u00a0sj\u00e4lv, utan med v\u00e4nner ocks\u00e5.&#8221;<\/p>\n<p>&#8221;Men varum\u00e4rkena m\u00e5ste inse att folk har h\u00f6gre anseende f\u00f6r\u00a0mobiltelefonen \u00e4n n\u00e5got annat medium. Detta f\u00f6r att mobilen \u00e4r mer\u00a0personlig, i f\u00f6rh\u00e5llande till en TV eller PC, och fungerar mer som en\u00a0f\u00f6rl\u00e4ngning av oss sj\u00e4lva. Varum\u00e4rken som visar respekt f\u00f6r detta\u00a0unika band kommer att lyckas v\u00e4l medan de andra snabbt kommer att bli\u00a0bortvalda&#8221;, s\u00e4ger\u00a0<strong>Kevin Nelson<\/strong>, Global Telecom Lead hos McCann.<\/p>\n<p><strong>K\u00e4lla: <a title=\"Resume\" href=\"http:\/\/www.resume.se\/nyheter\/media\/2013\/02\/27\/undersokning-mobilens-7-dodssynder\/\" target=\"_blank\" rel=\"noopener noreferrer\">Resum\u00e9 \u00a0<\/a>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>McCann lanserar idag sin globala studie &#8221;Truth About Connected You&#8221;\u00a0p\u00e5 den internationella mobilm\u00e4ssan i Barcelona.\u00a0Enligt studien \u00f6nskar 63% av de tillfr\u00e5gade att reklam designad\u00a0f\u00f6r mobil&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[76,119],"class_list":{"0":"post-4025","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-media","7":"tag-mobil","8":"tag-mobil-annonsering"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/4025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=4025"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/4025\/revisions"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=4025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=4025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=4025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}