{"id":3512,"date":"2013-11-02T11:30:05","date_gmt":"2013-11-02T11:30:05","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=3512"},"modified":"2013-11-02T11:30:05","modified_gmt":"2013-11-02T11:30:05","slug":"mobil-och-appar-lyfter-dagspressen","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/mobil-och-appar-lyfter-dagspressen\/","title":{"rendered":"Mobil och appar lyfter dagspressen"},"content":{"rendered":"<p><strong>Mobilen och appar ger dagspressens nettor\u00e4ckvidd en skjuts. Framf\u00f6r allt \u00e4r det Aftonbladet som hittar nya l\u00e4sare, visar statistik fr\u00e5n TU.<\/strong><\/p>\n<div>\n<div>\n<p><em>Tidningsutgivarna, TU, har sammanst\u00e4llt de st\u00f6rsta dagstidningarnas nettor\u00e4ckvidder i print, sajten, mobilen och appar.<\/em><\/p>\n<p>L\u00e4gger man ihop de fyra enheterna s\u00e5 ser vi att Aftonbladet har i s\u00e4rklass h\u00f6gst nettor\u00e4ckvidd och n\u00e5r n\u00e4stan 3 miljoner l\u00e4sare. D\u00e4refter hittar man Expressen p\u00e5 drygt 1,6 miljoner l\u00e4sare, medan Dagens Nyheter har en nettor\u00e4ckvidd p\u00e5 drygt 1,2 miljoner l\u00e4sare.<\/p>\n<p>\u2013 L\u00e4gger vi ihop bara desktop och print s\u00e5 ser vi att tidningarna har en bibeh\u00e5llen r\u00e4ckvidd det senaste \u00e5ret. Men n\u00e4r vi l\u00e4gger p\u00e5 mobilen och appar s\u00e5 ser vi en tillv\u00e4xt, s\u00e4ger Fredrik Rogberg, analyschef p\u00e5 TU, till Dagens Media.<\/p>\n<p><strong>Varf\u00f6r \u00e4r \u00f6kningen s\u00e5 pass markant f\u00f6r just Aftonbladet?<\/strong><\/p>\n<p>\u2013 De har ju l\u00e4nge legat l\u00e5ngt fram i den digitala utvecklingen och lanserade exempelvis sin sajt redan 1994. De har ett digitalt f\u00f6rspr\u00e5ng i hela sin f\u00f6retagskonstruktion, men de andra medief\u00f6retagen \u00e4r ocks\u00e5 p\u00e5 god v\u00e4g.<\/p>\n<p>Men \u00e4n s\u00e5 l\u00e4nge \u00e4r det bara de Aftonbladet, Expressen och Dagens Nyheter som faktiskt redovisar hela nettor\u00e4ckvidden.<\/p>\n<p>\u2013 De \u00e4r de enda titlarna som har l\u00e5tit m\u00e4ta appar och mobilen i Orvesto.<\/p>\n<\/div>\n<div>K\u00e4lla: <a title=\"Dagens Media\" href=\"http:\/\/www.dagensmedia.se\/nyheter\/mobilt\/article3782777.ece\">Dagens Media<\/a><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobilen och appar ger dagspressens nettor\u00e4ckvidd en skjuts. Framf\u00f6r allt \u00e4r det Aftonbladet som hittar nya l\u00e4sare, visar statistik fr\u00e5n TU. Tidningsutgivarna, TU, har sammanst\u00e4llt&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3515,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[148,276,76],"class_list":{"0":"post-3512","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-media","8":"tag-appar","9":"tag-dagspress","10":"tag-mobil"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/3512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=3512"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/3512\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=3512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=3512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=3512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}