{"id":3483,"date":"2013-10-23T13:36:18","date_gmt":"2013-10-23T13:36:18","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=3483"},"modified":"2013-10-23T13:36:18","modified_gmt":"2013-10-23T13:36:18","slug":"sverige-i-topp-for-digital-annonsering","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/sverige-i-topp-for-digital-annonsering\/","title":{"rendered":"Sverige i topp f\u00f6r digital annonsering"},"content":{"rendered":"<p><strong>Sverige \u00e4r v\u00e4rldens sjunde mest reklamt\u00e4ta land och ligger i toppen f\u00f6r andel digital annonsering. Vi har ocks\u00e5 den fj\u00e4rde h\u00f6gsta internetandelen i v\u00e4rlden. Men USA \u00e4r fortfarande v\u00e4rldens i s\u00e4rklass st\u00f6rsta reklammarknad. Det visar en ny rapport fr\u00e5n IRM (Institutet f\u00f6r Reklam- och Mediestatistik) som lanseras idag.<\/strong><\/p>\n<p><a href=\"https:\/\/bigcitymonkey.com\/wp-content\/uploads\/2013\/10\/IRM_ny.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-3490\" alt=\"IRM_ny\" src=\"https:\/\/bigcitymonkey.com\/wp-content\/uploads\/2013\/10\/IRM_ny.png\" width=\"230\" height=\"302\" \/><\/a>I Sverige minskade reklamk\u00f6pen med 3 procent under 2012 men reklaminvesteringen per capita \u00e4r fortfarande mycket h\u00f6g &#8211; sjunde h\u00f6gst i v\u00e4rlden. Sverige \u00e4r ocks\u00e5 i toppen f\u00f6r andel digital annonsering, d\u00e4r hamnar vi p\u00e5 en fj\u00e4rde plats efter bland annat Danmark som har h\u00f6gst andel i v\u00e4rlden.<\/p>\n<p>Under 2012 spenderade annons\u00f6rer v\u00e4rlden \u00f6ver 379 miljoner euro p\u00e5 reklam, detta inneb\u00e4r en \u00f6kning med 9 procent fr\u00e5n 2011. Samtliga v\u00e4rldsdelar uppvisade en positiv tillv\u00e4xt f\u00f6rutom Europa d\u00e4r reklamk\u00f6pen minskade marginellt. Ungef\u00e4r en tredjedel av de totala reklaminvesteringarna spenderas i USA, d\u00e4refter kommer Japan som n\u00e4st st\u00f6rsta reklammarknad f\u00f6ljt Kina p\u00e5 tredje plats.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sverige \u00e4r v\u00e4rldens sjunde mest reklamt\u00e4ta land och ligger i toppen f\u00f6r andel digital annonsering. Vi har ocks\u00e5 den fj\u00e4rde h\u00f6gsta internetandelen i v\u00e4rlden. Men USA \u00e4r fortfarande v\u00e4rldens i s\u00e4rklass st\u00f6rsta reklammarknad. Det visar en ny rapport fr\u00e5n IRM (Institutet f\u00f6r Reklam- och Mediestatistik) som lanseras idag.<\/p>\n","protected":false},"author":2,"featured_media":3485,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,37],"tags":[140,167],"class_list":{"0":"post-3483","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-display","8":"category-media","9":"tag-digitalt","10":"tag-reklam"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/3483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=3483"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/3483\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=3483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=3483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=3483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}