{"id":3400,"date":"2013-09-26T21:45:51","date_gmt":"2013-09-26T21:45:51","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=3400"},"modified":"2013-09-26T21:45:51","modified_gmt":"2013-09-26T21:45:51","slug":"content-marketing-far-allt-storre-faste","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/content-marketing-far-allt-storre-faste\/","title":{"rendered":"Content Marketing f\u00e5r allt st\u00f6rre f\u00e4ste"},"content":{"rendered":"<p><strong>Inneh\u00e5llsmarknadsf\u00f6ring, content marketing,\u00a0kan f\u00f6rklaras som marknadsf\u00f6ringsmaterial som ger ett v\u00e4rde till mottagaren och p\u00e5 s\u00e5 s\u00e4tt skapa en positiv k\u00e4nsla kring ett f\u00f6retag eller en produkt, men utan att vara ett direkt s\u00e4ljerbjudande.\u00a0<\/strong><\/p>\n<p>Det r\u00e4cker allts\u00e5 inte l\u00e4ngre att skriva korta uppdateringar p\u00e5 Facebook eller Twitter. Dagens konsumenter kr\u00e4ver mer \u00e4n s\u00e5 f\u00f6r att orka engagera sig och inneh\u00e5ll \u00e4r \u00e5rets hetaste marknadsf\u00f6ringstrend.<\/p>\n<p>&#8211; Konsumenten \u00e4r mer\u00a0informationss\u00f6kande \u00e4n tidigare och samtidigt tr\u00f6tt p\u00e5 den m\u00e4ngd traditionell marknadsf\u00f6ring vi matas med. Man st\u00e4ller helt enkelt h\u00f6gre krav p\u00e5 de kommersiella akt\u00f6rerna, s\u00e4ger Martin Bj\u00f6ringe, editorial and production manager p\u00e5 det svenska f\u00f6retaget Mediaplanet.<\/p>\n<p>N\u00e4r v\u00e4ldigt m\u00e5nga\u00a0f\u00f6retag\u00a0vill n\u00e5 fram i sociala medier kr\u00e4vs allt mer f\u00f6r att komma igenom bruset.\u00a0Att skapa bra\u00a0inneh\u00e5ll\u00a0\u00e4r f\u00f6rst\u00e5s det f\u00f6rsta steget f\u00f6r framg\u00e5ngsrik inneh\u00e5llsmarknadsf\u00f6ring.<\/p>\n<p>N\u00e4sta utmaning \u00e4r att f\u00e5 ut inneh\u00e5llet till r\u00e4tt mottagare.\u00a0Ett bra tips\u00a0\u00e4r att v\u00e4nta med att l\u00e4gga stora resurser p\u00e5 att skapa inneh\u00e5ll innan du vet hur du ska f\u00e5 ut det till mottagarna och om de ens \u00e4r intresserade.<\/p>\n<p>K\u00e4lla: <a title=\"Internetworld\" href=\"http:\/\/internetworld.idg.se\/\" target=\"_blank\" rel=\"noopener noreferrer\">Internetworld<\/a><\/p>\n<div id=\"preamble_admarking\"><\/div>\n<div id=\"preamble_ad\"><\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Inneh\u00e5llsmarknadsf\u00f6ring, content marketing,\u00a0kan f\u00f6rklaras som marknadsf\u00f6ringsmaterial som ger ett v\u00e4rde till mottagaren och p\u00e5 s\u00e5 s\u00e4tt skapa en positiv k\u00e4nsla kring ett f\u00f6retag eller en&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3401,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[149,341],"class_list":{"0":"post-3400","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-media","8":"tag-content-marketing","9":"tag-informationsmarknadsforing"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/3400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=3400"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/3400\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=3400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=3400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=3400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}