{"id":3376,"date":"2013-09-19T11:13:14","date_gmt":"2013-09-19T11:13:14","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=3376"},"modified":"2013-09-19T11:13:14","modified_gmt":"2013-09-19T11:13:14","slug":"skapa-relation-med-dina-kunder-i-de-sociala-medierna","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/skapa-relation-med-dina-kunder-i-de-sociala-medierna\/","title":{"rendered":"Skapa relation med dina kunder i de sociala medierna"},"content":{"rendered":"<p><strong>De sociala medierna blir allt mer popul\u00e4ra f\u00f6r f\u00f6retag att synas i, men dialogen med kunderna kan vara ett tv\u00e5eggat sv\u00e4rd.<\/strong><\/p>\n<p>Allt fler f\u00f6retag\u00a0hittar ut i de sociala medierna, men dialogen mellan f\u00f6retagen och deras kunder g\u00e5r inte alltid som de t\u00e4nkt sig. Det finns fler uppm\u00e4rksammade fall d\u00e4r missn\u00f6jda kunder utnyttjat de nya kanalerna f\u00f6r att uttrycka sitt missn\u00f6je.<\/p>\n<p>Gustav Dahlgren p\u00e5\u00a0pr-byr\u00e5n Burson-Marsteller anser att det faktumet g\u00f6r att m\u00e5nga f\u00f6retag drar sig f\u00f6r att utnyttja potentialen i de sociala medierna fullt ut.<\/p>\n<p>\u2013 Det finns\u00a0definitivt en oro bland f\u00f6retagen, och ibland motiverad s\u00e5dan. Att b\u00f6rja synas i de sociala medierna betyder att man \u00f6ppnar upp sig sj\u00e4lv f\u00f6r kritik, det handlar om att v\u00e5ga sl\u00e4ppa taget om sitt varum\u00e4rke, s\u00e4ger Gustav Dahlgren.<\/p>\n<div id=\"preamble_admarking\">Det viktigaste\u00a0de sociala medierna bidrar med \u00e4r inte marknadsf\u00f6ring, utan snarare att det \u00e4r relationsbyggande. Traditionell marknadsf\u00f6ring \u00e4r ren env\u00e4gskommunikation, men genom Facebook kan vi ist\u00e4llet f\u00e5 information om vad kunderna faktiskt efterfr\u00e5gar. D\u00e4rf\u00f6r \u00e4r det j\u00e4tteviktigt att man ser till att det finns resureser till att sj\u00e4lv vara aktiv i det sociala kanalerna, det r\u00e4cker inte med att \u00f6ppna ett Facebook-konto. Det m\u00e5ste finnas n\u00e5gon att underh\u00e5lla kontot, svara p\u00e5 fr\u00e5gor och bem\u00f6ta eventuell kritik. I annat fall kan dina sociala forum enkelt tas \u00f6ver av missn\u00f6jda kunder och bara fungera som ett klotterplank vem som helst kan l\u00e4sa p\u00e5.<\/div>\n<div><\/div>\n<div>K\u00e4lla: <a title=\"IDG\" href=\"http:\/\/internetworld.idg.se\/\" target=\"_blank\" rel=\"noopener noreferrer\">IDG<\/a><\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>De sociala medierna blir allt mer popul\u00e4ra f\u00f6r f\u00f6retag att synas i, men dialogen med kunderna kan vara ett tv\u00e5eggat sv\u00e4rd. Allt fler f\u00f6retag\u00a0hittar ut&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3378,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[338,339,53,324],"class_list":{"0":"post-3376","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-socialt-medier","8":"tag-interaktion","9":"tag-konsument","10":"tag-sociala-medier","11":"tag-socialt-2"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/3376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=3376"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/3376\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=3376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=3376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=3376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}