{"id":3343,"date":"2013-09-12T15:53:53","date_gmt":"2013-09-12T15:53:53","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=3343"},"modified":"2013-09-12T15:53:53","modified_gmt":"2013-09-12T15:53:53","slug":"nar-pr-slar-fel","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/nar-pr-slar-fel\/","title":{"rendered":"N\u00e4r PR sl\u00e5r fel"},"content":{"rendered":"<p><strong>Att ta hj\u00e4lp av omv\u00e4rldsh\u00e4ndelser n\u00e4r man arbetar med marknadsf\u00f6ring \u00e4r n\u00e5got som oftast sl\u00e5r v\u00e4l ut. Att kunna koppla samman en produkt och en v\u00e4rldsh\u00e4ndelse kan ofta skapa goda synergieffekter, men det g\u00e4ller att t\u00e4nka igenom er strategi noga, annars kan det f\u00e5 helt omv\u00e4nd effekt. N\u00e5got som den amerikanska telej\u00e4tten A&amp;T ig\u00e5r f\u00e5tt erfara. <\/strong><\/p>\n<p>Ig\u00e5r var det \u00e5rsdagen f\u00f6r attackerna mot World Trade Center 2001 d\u00e5 omkring 3000 m\u00e4nniskor omkom. Den amerikanska telej\u00e4tten A&amp;T ville hedra detta och postade en bild, t\u00e4nkt som en hyllning, men som fick helt motsatt effekt med en kritikstorm p\u00e5 Twitter som f\u00f6ljd<strong>. <\/strong>Bakgrunden \u00e4r att bolaget publicerat en bild som visar deras telefon rikad mot str\u00e5lkastarljusen \u201dTribute in light\u201d.<strong>*<br \/>\n<\/strong><\/p>\n<p>\u201dWe apologize to anyone who felt our post was in poor taste. The image was solely meant to pay respect to those affected by the 9\/11 tragedy.\u201d<br \/>\nS\u00e5 lyder budskapet fr\u00e5n AT&amp;T efter att man hamnat i rena hatstormen p\u00e5 Twitter.<\/p>\n<p>Medborgarna rasade \u00f6ver att ett bolag v\u00e5gar komma med kommersiella budskap kopplade till den 11 september-tragedin, enligt Adweek. En talesperson f\u00f6r AT&amp;T meddelar att bilden har plockats bort fr\u00e5n s\u00e5v\u00e4l Facebook som Twitter.<\/p>\n<p>K\u00e4lla: <a title=\"Resum\u00e9\" href=\"http:\/\/www.resume.se\" target=\"_blank\" rel=\"noopener noreferrer\">Resum\u00e9<\/a><\/p>\n<p><em>*Tribute in Light var en manifestation i New York som h\u00f6gtidligh\u00f6ll minnet av de omkomna i 11 september-attackerna mot World Trade Center.D<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Att ta hj\u00e4lp av omv\u00e4rldsh\u00e4ndelser n\u00e4r man arbetar med marknadsf\u00f6ring \u00e4r n\u00e5got som oftast sl\u00e5r v\u00e4l ut. Att kunna koppla samman en produkt och en&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3344,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[50,332,333,167,59,334],"class_list":{"0":"post-3343","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pr","8":"tag-facebook","9":"tag-pr-5","10":"tag-pr-fiasko","11":"tag-reklam","12":"tag-twitter","13":"tag-world-trade-center"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/3343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=3343"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/3343\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=3343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=3343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=3343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}