{"id":3319,"date":"2013-09-05T09:00:25","date_gmt":"2013-09-05T09:00:25","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=3319"},"modified":"2013-09-05T09:00:25","modified_gmt":"2013-09-05T09:00:25","slug":"obamas-besok-ett-gott-betyg-for-varumarket-sverige","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/obamas-besok-ett-gott-betyg-for-varumarket-sverige\/","title":{"rendered":"Obamas bes\u00f6k ett gott betyg f\u00f6r varum\u00e4rket Sverige"},"content":{"rendered":"<p><strong>Den generella bilden av Sverige i dag \u00e4r otydlig och splittrad. Bilden \u00e4r positiv, men alla k\u00e4nner inte till oss. Att\u00a0v\u00e4rldens m\u00e4ktigaste man landade p\u00e5 Arlanda ig\u00e5r f\u00f6r ett intensivt dygn kan dock anses som en rej\u00e4l PR-succ\u00e9.\u00a0<\/strong><\/p>\n<p>En av dem som f\u00f6ljt den massiva rapporteringen kring president Barack Obamas Sverigebes\u00f6k \u00e4r Christina Saliba, pr-konsult och vd p\u00e5 Mindmakers PR.\u00a0Enligt henne var Barack Obamas bes\u00f6k en rej\u00e4l pr-succ\u00e9 f\u00f6r Sverige.\u00a0<strong><\/strong><\/p>\n<p>\u2013 Sett ur ett varum\u00e4rkesperspektiv \u00e4r bes\u00f6ket ett oerh\u00f6rt gott betyg f\u00f6r &#8221;f\u00f6retaget Sverige AB&#8221;. Det ger stor credd till v\u00e5rt varum\u00e4rke och jag tycker att det \u00e4r lite tr\u00e5kigt att medierna inte har plockat upp den aspekten. Hade Sverige varit ett kommersiellt f\u00f6retag hade ett s\u00e5dant h\u00e4r bes\u00f6k varit en dr\u00f6m.<\/p>\n<p>Ett lands varum\u00e4rke \u00e4r betydligt mer komplext \u00e4n en traditionell produktmarknadsf\u00f6ring. Ett lands varum\u00e4rke innefattar s\u00e5 m\u00e5nga akt\u00f6rer, inv\u00e5nare, beslutsfattare och h\u00e4ndelser som p\u00e5verkar platsens rykte och image. Konkurrensen med andra l\u00e4nder \u00e4r knivskarp och det handlar om att n\u00e5 genom bruset med budskapen.\u00a0Sverige \u00e4r relativt ok\u00e4nt i USA, men Sverigebilden \u00e4r \u00f6verv\u00e4gande positiv.<\/p>\n<p>\u2013 Det \u00e4r oerh\u00f6rt stort att Obama valt att bes\u00f6ka Sverige. Sverige har aldrig haft ett officiellt bes\u00f6k fr\u00e5n en sittande president i USA och det g\u00f6r att man str\u00e4cker lite extra p\u00e5 sig, s\u00e4ger Christina.<\/p>\n<p>K\u00e4lla: <a title=\"Dagens Media\" href=\"http:\/\/www.dagensmedia.se\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dagens Media<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Den generella bilden av Sverige i dag \u00e4r otydlig och splittrad. Bilden \u00e4r positiv, men alla k\u00e4nner inte till oss. Att\u00a0v\u00e4rldens m\u00e4ktigaste man landade p\u00e5&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3320,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,47],"tags":[328,329,330,162],"class_list":{"0":"post-3319","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-media","8":"category-pr","9":"tag-brand","10":"tag-pr-4","11":"tag-sverige","12":"tag-varumarke"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/3319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=3319"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/3319\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=3319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=3319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=3319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}