{"id":3288,"date":"2013-08-27T09:00:45","date_gmt":"2013-08-27T09:00:45","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=3288"},"modified":"2013-08-27T09:00:45","modified_gmt":"2013-08-27T09:00:45","slug":"rorliga-annonsformat-pa-facebook","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/rorliga-annonsformat-pa-facebook\/","title":{"rendered":"R\u00f6rliga annonsformat p\u00e5 Facebook"},"content":{"rendered":"<p><strong>Efter sponsrade inl\u00e4gg \u00e4r Facebook redo f\u00f6r n\u00e4sta steg i kampen om annons\u00f6rerna. Planen \u00e4r att lansera r\u00f6rlig reklam.<\/strong><\/p>\n<div>\n<p>Enligt k\u00e4llor till amerikanska sajten <a title=\"\" href=\"http:\/\/www.bloomberg.com\/news\/2013-07-30\/facebook-said-to-plan-to-sell-tv-style-ads-for-2-5m-each.html\" target=\"_blank\" rel=\"noopener noreferrer\">Bloomberg<\/a> planerar Facebook att erbjuda annons\u00f6rer r\u00f6rlig reklam i tv-format p\u00e5 sin sajt. Spottarna kommer inledningsvis att s\u00e4ljas p\u00e5 dagsbasis och kommer visas upp till tre g\u00e5nger om dagen. Men \u00e4n s\u00e5 l\u00e4nge kommer dessa r\u00f6rliga format vara v\u00e4ldigt kostsamma f\u00f6r f\u00f6retag att k\u00f6pa. Enligt rykten kan prislappen f\u00f6r ett r\u00f6rligt format f\u00f6r att s\u00e4nda en 15-sekundersspot hamna mellan 1 och 2,5 miljoner dollar om dagen (!).<\/p>\n<p>Facebook har i dag \u00f6ver en miljard anv\u00e4ndare, och i Sverige \u00e4r antalet anv\u00e4ndare strax under fem miljoner. Att n\u00e5 en s\u00e5dan stor massa med r\u00f6rlig annonsering kan givetvis ge mycket stora int\u00e4kter, men det \u00e4r tveksamt om den svenska annonsmarknaden \u00e4r villig att betala s\u00e5dana summor.<\/p>\n<p>Om planen blir verklighet kommer Facebook att utmana tv-n\u00e4tverkens monopolst\u00e4llning n\u00e4r det kommer till r\u00f6rlig reklam, speciellt med tanke p\u00e5 att en stor del av trafiken sker under den tid som traditionellt betraktas som b\u00e4sta s\u00e4ndningstid f\u00f6r tv-kanalerna.<\/p>\n<p>Enligt Bloombergs kommer reklamen att enbart att riktas baserat p\u00e5 \u00e5lder och k\u00f6n. Att man v\u00e4ljer att f\u00f6rlita sig p\u00e5 f\u00e4rre kategorier \u00e4n vanligt beror p\u00e5 att Facebook f\u00f6rs\u00f6ker efterlikna annonsf\u00f6rs\u00e4ljningen f\u00f6r tv och p\u00e5 s\u00e5 s\u00e4tt g\u00f6ra processen mer bekv\u00e4m f\u00f6r beslutsfattare inom tv-branschen.<\/p>\n<\/div>\n<p>K\u00e4lla: <a title=\"dagensmedia\" href=\"http:\/\/www.dagensmedia.se\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dagens Media <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Efter sponsrade inl\u00e4gg \u00e4r Facebook redo f\u00f6r n\u00e4sta steg i kampen om annons\u00f6rerna. Planen \u00e4r att lansera r\u00f6rlig reklam. Enligt k\u00e4llor till amerikanska sajten Bloomberg&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3290,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,30],"tags":[112,50,323,324],"class_list":{"0":"post-3288","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-media","8":"category-socialt-medier","9":"tag-annonsering","10":"tag-facebook","11":"tag-rorliga-annonser","12":"tag-socialt-2"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/3288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=3288"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/3288\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=3288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=3288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=3288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}