{"id":3188,"date":"2013-07-15T16:48:48","date_gmt":"2013-07-15T16:48:48","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=3188"},"modified":"2013-07-15T16:48:48","modified_gmt":"2013-07-15T16:48:48","slug":"3188-2","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/3188-2\/","title":{"rendered":"Aktiv n\u00e4rvaro i sociala medier kan ge stor avkastning"},"content":{"rendered":"<p><strong>9 av 10 personer rekommenderar ett varum\u00e4rke efter att de haft kontakt med det i sociala medier.\u00a0Det visar en unders\u00f6kning som IAB har genomf\u00f6rt i USA.<\/strong><\/p>\n<p>Studien, som refereras av Business Insider, har fokuserat p\u00e5 konsumentvarum\u00e4rkena Heinz, Kettle och Twinings. Slutsatsen \u00e4r att aktiv n\u00e4rvaro och dialog i sociala medier kan ge stor avkastning i form av \u00f6kad f\u00f6rs\u00e4ljning.<\/p>\n<p>Varje investerad krona i sociala meder kan generera s\u00e5 mycket som 3,34 kronor tillbaka. I studien uppger fyra av fem att de \u00e4r mer ben\u00e4gna att bli konsumenter av det specifika varum\u00e4rket efter att ha varit i kontakt med det i sociala medier. Dessutom s\u00e4ger hela 90% att de rekommenderar varum\u00e4rket till andra.<\/p>\n<p>K\u00e4lla: <a title=\"Resume\" href=\"http:\/\/www.resume.se\/\" target=\"_blank\" rel=\"noopener noreferrer\">Resum\u00e9<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>9 av 10 personer rekommenderar ett varum\u00e4rke efter att de haft kontakt med det i sociala medier.\u00a0Det visar en unders\u00f6kning som IAB har genomf\u00f6rt i&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3189,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,47,30],"tags":[317,50,53,59,162],"class_list":{"0":"post-3188","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-media","8":"category-pr","9":"category-socialt-medier","10":"tag-annons","11":"tag-facebook","12":"tag-sociala-medier","13":"tag-twitter","14":"tag-varumarke"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/3188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=3188"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/3188\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=3188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=3188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=3188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}