{"id":3166,"date":"2013-07-04T10:54:21","date_gmt":"2013-07-04T10:54:21","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=3166"},"modified":"2013-07-04T10:54:21","modified_gmt":"2013-07-04T10:54:21","slug":"3166-2","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/3166-2\/","title":{"rendered":"Tr\u00f6ghet p\u00e5 nordiska reklammarknaden"},"content":{"rendered":"<div>\n<p><strong>2012 pr\u00e4glades av tr\u00f6ghet p\u00e5 den nordiska reklammarknaden, alla nordiska l\u00e4nder visar att reklamk\u00f6pen backar.\u00a0<\/strong><\/p>\n<p>Totalt landade kostnaderna f\u00f6r reklamk\u00f6pen p\u00e5 drygt 9,8 miljarder euro, vilket \u00e4r en liten minskning fr\u00e5n 2011. M\u00e4tt i lokala valutor blev dock minskningen mera synlig. St\u00f6rst var tappet f\u00f6r Danmark som backade 5,3%, medan Sverige tappade 2,1%. B\u00e4st gick det f\u00f6r Norge som upplevde det minsta tappet p\u00e5 0,6%.<\/p>\n<p>\u2013 Det var tufft p\u00e5 de nordiska marknaderna under 2012 och \u00e4ven b\u00f6rjan p\u00e5 2013 \u00e4r svagt. IRM:s prognoser f\u00f6r Norge, Sverige och Danmark 2013 visar p\u00e5 fortsatt negativ utveckling med en m\u00f6jlig ljusning mot slutet av \u00e5ret, meddelar Madeleine Thor, IRM:s VD i ett pressmeddelande.<\/p>\n<p>Rapporten visar \u00e4ven att Norge \u00e4r den mest reklamintensiva marknaden i Norden med 510 euro per capita. Motsvarande siffra f\u00f6r Sverige \u00e4r 383 euro, vilket \u00e4r detsamma som medelv\u00e4rdet f\u00f6r Norden.<\/p>\n<\/div>\n<p>K\u00e4lla: <a title=\"Dagens Media\" href=\"http:\/\/www.dagensmedia.se\/nyheter\/byraer\/article3717704.ece\" target=\"_blank\" rel=\"noopener noreferrer\">Dagens Media<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2012 pr\u00e4glades av tr\u00f6ghet p\u00e5 den nordiska reklammarknaden, alla nordiska l\u00e4nder visar att reklamk\u00f6pen backar.\u00a0 Totalt landade kostnaderna f\u00f6r reklamk\u00f6pen p\u00e5 drygt 9,8 miljarder euro,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3167,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[103,313,167,253],"class_list":{"0":"post-3166","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-media","8":"tag-irm","9":"tag-mediekop","10":"tag-reklam","11":"tag-reklammarknaden"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/3166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=3166"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/3166\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=3166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=3166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=3166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}