{"id":3105,"date":"2013-06-14T09:00:11","date_gmt":"2013-06-14T09:00:11","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=3105"},"modified":"2013-06-14T09:00:11","modified_gmt":"2013-06-14T09:00:11","slug":"farre-annonsformat-pa-facebook","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/farre-annonsformat-pa-facebook\/","title":{"rendered":"F\u00e4rre annonsformat p\u00e5 Facebook"},"content":{"rendered":"<p><strong>27 stycken. S\u00e5 m\u00e5nga annonsformat har Facebook att erbjuda annons\u00f6rer i dagsl\u00e4get. Men nu \u00e4r det dags att strukturera om i annonserna p\u00e5 Facebook.\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\u2013 Vi ins\u00e5g att varje produkt var bra, men helheten var mindre \u00e4n summan av dem, s\u00e4ger Fidji Simo, produktchef p\u00e5 Facebook.<\/p>\n<p>I ett f\u00f6rs\u00f6k att g\u00f6ra det enklare f\u00f6r f\u00f6retag kommer Facebook nu att halvera antalet alternativ och ist\u00e4llet erbjuda dem som val i f\u00e4rre format. En av f\u00f6r\u00e4ndringarna \u00e4r sponsrade h\u00e4ndelser, som hittills har k\u00f6pts som ett separat format, men som ist\u00e4llet kommer integreras i annonsl\u00f6sningen.<\/p>\n<p>Den sociala medier-j\u00e4tten har naturligtvis ekonomiska intressen i uppdateringen, och vill forts\u00e4tta att \u00f6ka f\u00f6rs\u00e4ljningen av annonser. S\u00e4rskilt i mobilen, \u00e4ven om Brian Boland, produktmarknadschef p\u00e5 Facebook, menar att de nya annonsformaten inte fr\u00e4mst handlar om det utan att f\u00f6renkla.<\/p>\n<p>F\u00f6r f\u00f6retag som drunknar i annonsdjungeln kan det h\u00e4r vara ett lyft. Men det kan ocks\u00e5 minska alternativen f\u00f6r byr\u00e5er som jobbar med att optimera f\u00f6retagsannonser p\u00e5 Facebook.\u00a0Brian Boland h\u00e4vdar dock att det inte alls blir s\u00e5, f\u00f6r m\u00e5nga av alternativen finns kvar men i ett enklare format.<\/p>\n<p>K\u00e4lla: <a title=\"Internetworld\" href=\"http:\/\/internetworld.idg.se\" target=\"_blank\" rel=\"noopener noreferrer\">Internetwold<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>27 stycken. S\u00e5 m\u00e5nga annonsformat har Facebook att erbjuda annons\u00f6rer i dagsl\u00e4get. Men nu \u00e4r det dags att strukturera om i annonserna p\u00e5 Facebook.\u00a0 &nbsp;&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,30],"tags":[112,50,303],"class_list":{"0":"post-3105","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-media","7":"category-socialt-medier","8":"tag-annonsering","9":"tag-facebook","10":"tag-updates"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/3105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=3105"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/3105\/revisions"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=3105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=3105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=3105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}