{"id":2999,"date":"2013-05-25T08:34:54","date_gmt":"2013-05-25T08:34:54","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=2999"},"modified":"2013-05-25T08:34:54","modified_gmt":"2013-05-25T08:34:54","slug":"google-i-budgivning-om-kartjatten-waze","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/google-i-budgivning-om-kartjatten-waze\/","title":{"rendered":"Google i budgivning om kartj\u00e4tten Waze"},"content":{"rendered":"<p><strong>Google \u00e4r i k\u00f6ptagen igen. Nu rapporteras att Google lagt bud p\u00e5 kartf\u00f6retaget Waze. Det kan inneb\u00e4ra ett budkrig mellan Google och Facebook, som redan tidigare rapporterats ha erbjudit en miljard dollar f\u00f6r Waze.<\/strong><\/p>\n<p>I takt med att konsumenterna flyttar ut till mobilen, f\u00f6rst\u00e4rks nu funktioner som kan locka kunder p\u00e5 spr\u00e5ng. Palo Alto-baserade Waze \u00e4r Kaliforniens rising star inom kartfunktioner. Waze anv\u00e4nder information fr\u00e5n online-communityn f\u00f6r att f\u00f6rb\u00e4ttra till exempel v\u00e4gbeskrivningar. De \u00e4r bara en av m\u00e5nga startups som manifesterar kartfunktionernas \u00f6kade betydelse och anv\u00e4ndningsomr\u00e5den i smartphones. Waze-appen \u00e4r gratis och lever p\u00e5 platsspecifik annonsering. Waze-funktionerna kan ocks\u00e5 anv\u00e4ndas via webben.<\/p>\n<p>Redan idag har Waze 40 miljoner anv\u00e4ndare. Google \u00e4r ute efter att f\u00f6rst\u00e4rka sina egna mobila kartfunktioner med Wazes sociala funktioner, rapporterar AdAge.<\/p>\n<p>&nbsp;<\/p>\n<p>K\u00e4lla: <a href=\"http:\/\/adage.com\" target=\"_blank\" rel=\"noopener noreferrer\">AdAge<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google \u00e4r i k\u00f6ptagen igen. Nu rapporteras att Google lagt bud p\u00e5 kartf\u00f6retaget Waze. Det kan inneb\u00e4ra ett budkrig mellan Google och Facebook, som redan tidigare rapporterats ha erbjudit en miljard dollar f\u00f6r Waze.<\/p>\n","protected":false},"author":2,"featured_media":3000,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34,30],"tags":[293,105,294],"class_list":{"0":"post-2999","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobilt","8":"category-socialt-medier","9":"tag-kartor","10":"tag-mobilt-2","11":"tag-waze"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/2999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=2999"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/2999\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=2999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=2999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=2999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}