{"id":2963,"date":"2013-05-21T09:00:06","date_gmt":"2013-05-21T09:00:06","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=2963"},"modified":"2013-05-21T09:00:06","modified_gmt":"2013-05-21T09:00:06","slug":"negativ-tillvaxt-pa-reklammarknaden","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/negativ-tillvaxt-pa-reklammarknaden\/","title":{"rendered":"Negativ tillv\u00e4xt p\u00e5 reklammarknaden"},"content":{"rendered":"

Reklammarknaden visade negativ tillv\u00e4xt under alla kvartalen 2012 f\u00f6rutom det f\u00f6rsta och fortsatte backa under f\u00f6rsta kvartalet 2013.<\/strong><\/p>\n

Trots det visade Internet en tillv\u00e4xt p\u00e5 ungef\u00e4r 9%, detta berodde mycket p\u00e5 en stark tillv\u00e4xt inom s\u00f6kordsmarknadsf\u00f6ring. \u00c4ven webb-TV och mobilmarknadsf\u00f6ring fortsatte att \u00f6ka.<\/p>\n

– Internet totalt forts\u00e4tter att \u00f6ka och vi ser kraftiga \u00f6kningar fr\u00e4mst inom s\u00f6k, webb-TV och mobilt. D\u00e4remot ser vi en tydlig utplaning av mer mogna internetkategorier s\u00e5som traditionell displayannonsering, s\u00e4ger Madeleine Thor, VD IRM.<\/p>\n

\n

De tryckta medierna fortsatte ha en tuff utveckling under f\u00f6rsta kvartalet 2013, och dagspressens tapp uppgick till n\u00e4ra 17% under det f\u00f6rsta kvartalet j\u00e4mf\u00f6rt med samma period f\u00f6rra \u00e5ret.\u00a0Medan kv\u00e4llspressen lyckats bra med att \u00f6ka sina annonsint\u00e4kter fr\u00e5n digitala kanaler \u00e4r resultatet nedsl\u00e5ende f\u00f6r morgonpressen, vars n\u00e4tint\u00e4kter st\u00e5r still.<\/p>\n

Enligt Sarah Johansson, digitalr\u00e5dgivare p\u00e5 Scream beror det till stor del p\u00e5 att kv\u00e4llstidningarna har betydligt l\u00e4ngre erfarenhet av n\u00e4tet.<\/p>\n

Medan kv\u00e4llspressens aggressiva satsningar och arbete med att ta fram en portf\u00f6lj av produkter inom webb-tv och mobilt gett dem ett rej\u00e4lt f\u00f6rspr\u00e5ng, har dagspressen fortsatt att t\u00e4nka print.<\/p>\n

K\u00e4lla: Dagens Media<\/a>, IRM<\/a><\/div>\n

 <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Reklammarknaden visade negativ tillv\u00e4xt under alla kvartalen 2012 f\u00f6rutom det f\u00f6rsta och fortsatte backa under f\u00f6rsta kvartalet 2013. Trots det visade Internet en tillv\u00e4xt p\u00e5…<\/p>\n","protected":false},"author":2,"featured_media":2995,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,34,33],"tags":[140,199,167,96],"class_list":{"0":"post-2963","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-media","8":"category-mobilt","9":"category-sokmarknadsforing","10":"tag-digitalt","11":"tag-print","12":"tag-reklam","13":"tag-sokmarknadsforing"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/2963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=2963"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/2963\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=2963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=2963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=2963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}