{"id":2876,"date":"2013-04-24T09:00:16","date_gmt":"2013-04-24T09:00:16","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=2876"},"modified":"2013-04-24T09:00:16","modified_gmt":"2013-04-24T09:00:16","slug":"ram-ska-mata-effekten-av-spelannonser","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/ram-ska-mata-effekten-av-spelannonser\/","title":{"rendered":"RAM ska m\u00e4ta effekten av spelannonser"},"content":{"rendered":"<h5>Annonsmarknaden f\u00f6r mobilspel v\u00e4ntas \u00f6ka tiofalt fram till 2015. I samma takt med att marknaden v\u00e4xer blir ocks\u00e5 efterfr\u00e5gan efter analys av effekten allt st\u00f6rre.<\/h5>\n<p>Kunskapsspelet Quizkampen blir f\u00f6rst ut n\u00e4r analysf\u00f6retaget RAM inleder ett samarbete med Adquota f\u00f6r att m\u00e4ta effekten av spelannonser i mobilen.<\/p>\n<p>\u2013 Annons\u00f6rernas mognad och krav p\u00e5 mobilkampanjer har snabbt \u00f6kat. D\u00e4rf\u00f6r \u00e4r det viktigt att kunna besvara kundernas fr\u00e5gor om reklameffekt ut\u00f6ver klickfrekvens, s\u00e4ger Thomas Asserholt, f\u00f6rs\u00e4ljningschef p\u00e5 mobila annonsn\u00e4tverket Adquota Sweden.<\/p>\n<p>I gratisversionen av kunskapsspelet Quizkampen visas annonserna i fullsk\u00e4rm mellan spelomg\u00e5ngarna, vilket enligt Thomas Asserholt g\u00f6r dem mycket effektiva. Och nu ska effekten av spelet som reklamyta bevisas svart p\u00e5 vitt.<\/p>\n<p>K\u00e4lla: <a title=\"Dagens Media\" href=\"http:\/\/www.dagensmedia.se\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dagens Media<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Annonsmarknaden f\u00f6r mobilspel v\u00e4ntas \u00f6ka tiofalt fram till 2015. I samma takt med att marknaden v\u00e4xer blir ocks\u00e5 efterfr\u00e5gan efter analys av effekten allt st\u00f6rre&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[112,119,280],"class_list":{"0":"post-2876","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-mobilt","7":"tag-annonsering","8":"tag-mobil-annonsering","9":"tag-ram"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/2876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=2876"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/2876\/revisions"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=2876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=2876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=2876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}