{"id":2742,"date":"2013-04-01T07:30:35","date_gmt":"2013-04-01T07:30:35","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=1357"},"modified":"2013-04-01T07:30:35","modified_gmt":"2013-04-01T07:30:35","slug":"reklampriserna-okar-trots-annonsortapp","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/reklampriserna-okar-trots-annonsortapp\/","title":{"rendered":"Reklampriserna \u00f6kar trots annons\u00f6rtapp"},"content":{"rendered":"<p><strong>Enligt IRM \u00f6kade reklampriserna med sju procent under 2012. Internet \u00e4r den del av mediekakan som \u00f6kat sina priser mest under \u00e5ret. \u00c4ven dagspress h\u00f6jde sina priser. <\/strong><\/p>\n<p><strong><a href=\"https:\/\/bigcitymonkey.comhttps:\/\/bigcitymonkey.com\/wp-content\/uploads\/2013\/03\/color.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-1360\" title=\"color\" src=\"https:\/\/www.bigcitymonkey.comhttps:\/\/bigcitymonkey.com\/wp-content\/uploads\/2013\/03\/color-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Priserna \u00f6kade f\u00f6r reklamk\u00f6p hos dagspressen, TV, Internet och tidskrifter under det senaste \u00e5ret. DR-kategorin ligger p\u00e5 en stabil niv\u00e5, medan exempelvis reklam utomhus och radio har s\u00e4nkt sina priser.<\/p>\n<p>Anledningen till att dagspress h\u00f6jt sina priser trots att de tappar l\u00e4sare och annons\u00f6rer tros bero p\u00e5 att dagspress har kvar annons\u00f6rer som fortfarande k\u00e4nner att det fungerar. Enligt Tobias Hedstr\u00f6m, analyschef p\u00e5 IRM, \u00e4r de dyra annonserna kvar.<\/p>\n<p>Kategorin Internet har h\u00f6jt priserna \u00f6verl\u00e4gset mycket det senaste \u00e5ret, med \u00f6ver 20 procent. Tobias Hedstr\u00f6m tror att anledningen till detta beror p\u00e5 att det bland annat finns f\u00e4rre annonser p\u00e5 n\u00e4tet och att skr\u00e4pannonserna har f\u00f6rsvunnit. Det g\u00f6rs mindre annonsering och det bidrar till att priserna g\u00e5r upp.\u00a0 Utomhusreklamen har tappat mest i prisutvecklingen. Priserna \u00e4r nu n\u00e4stan en femtedel billigare \u00e4n f\u00f6rra \u00e5ret. Anledningen tros vara att man har ett stort utbud och inte lyckas s\u00e4lja allt.<\/p>\n<p>&nbsp;<\/p>\n<p>K\u00e4lla: <a title=\"Dagens Media\" href=\"http:\/\/www.dagensmedia.se\/\">Dagens Media<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enligt IRM \u00f6kade reklampriserna med sju procent under 2012. Internet \u00e4r den del av mediekakan som \u00f6kat sina priser mest under \u00e5ret. \u00c4ven dagspress h\u00f6jde&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[146,106,103,87,167,132],"class_list":{"0":"post-2742","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-media","7":"tag-internet","8":"tag-internetmarknadsforing","9":"tag-irm","10":"tag-media-2","11":"tag-reklam","12":"tag-tv"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/2742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=2742"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/2742\/revisions"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=2742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=2742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=2742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}