{"id":232,"date":"2013-01-05T19:12:03","date_gmt":"2013-01-05T19:12:03","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=232"},"modified":"2013-01-05T19:12:03","modified_gmt":"2013-01-05T19:12:03","slug":"fortsatt-laga-priser-for-mobilannonsering","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/fortsatt-laga-priser-for-mobilannonsering\/","title":{"rendered":"Fortsatt l\u00e5ga priser f\u00f6r mobilannonsering"},"content":{"rendered":"<p><strong>Under 2012 skedde en enorm trafik\u00f6kning till mobilen, men trots det finns det inget utrymme f\u00f6r annonsprish\u00f6jningar. Anledningen \u00e4r helt enkelt sambandet tillg\u00e5ng &#8211; efterfr\u00e5gan, det saknas fortfarande annons\u00f6rer att fylla tillg\u00e5ngen.<\/strong><\/p>\n<p><a href=\"https:\/\/bigcitymonkey.comhttps:\/\/bigcitymonkey.com\/wp-content\/uploads\/2013\/01\/12817085_s.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-267\" title=\"12817085_s\" src=\"https:\/\/www.bigcitymonkey.comhttps:\/\/bigcitymonkey.com\/wp-content\/uploads\/2013\/01\/12817085_s.jpg\" alt=\"\" width=\"400\" height=\"372\" \/><\/a><\/p>\n<p><strong><\/strong>F\u00f6r Aftonbladet, som \u00e4r st\u00f6rst i Sverige i mobilen, har mobilsajten f\u00f6r f\u00f6rsta g\u00e5ngen g\u00e5tt om printupplagan n\u00e5gra g\u00e5nger under h\u00f6sten. \u00c4nd\u00e5 ser Johan \u00c5s\u00e9n, aff\u00e4rschef f\u00f6r mobilen p\u00e5 Aftonbladet, inget utrymme f\u00f6r att \u00f6ka annonspriserna i mobilen.<\/p>\n<p>\u2013 Det \u00e4r fortfarande ett j\u00e4tteglapp mellan hur mycket tid l\u00e4sarna spenderar i mobilen och hur mycket annons\u00f6rerna spenderar, s\u00e4ger han, och forts\u00e4tter:<\/p>\n<p>\u2013 Priserna styrs av tillg\u00e5ng och efterfr\u00e5gan och \u00e4n s\u00e5 l\u00e4nge finns det tillg\u00e5ng. Vi har fortfarande utrymme kvar i mobilen. Det inneb\u00e4r att priserna f\u00f6rblir l\u00e5ga f\u00f6r att f\u00e5 s\u00e5 m\u00e5nga annons\u00f6rer som m\u00f6jligt intresserade av att testa.<\/p>\n<p>Detta trots att annonsmarknaden i mobilen enligt IRM v\u00e4xt fr\u00e5n 189 miljoner kronor f\u00f6rra \u00e5ret till att i \u00e5r oms\u00e4tta 400 miljoner kronor, vilket g\u00f6r mobilen till det snabbast v\u00e4xande medie\u00adslaget.<\/p>\n<p>K\u00e4lla: <a title=\"Dagens Media\" href=\"http:\/\/www.dagensmedia.se\/nyheter\/mobilt\/article3607657.ece\" target=\"_blank\" rel=\"noopener noreferrer\">Dagens Media<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Under 2012 skedde en enorm trafik\u00f6kning till mobilen, men trots det finns det inget utrymme f\u00f6r annonsprish\u00f6jningar. Anledningen \u00e4r helt enkelt sambandet tillg\u00e5ng &#8211; efterfr\u00e5gan,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[76,119,105],"class_list":{"0":"post-232","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-mobilt","7":"tag-mobil","8":"tag-mobil-annonsering","9":"tag-mobilt-2"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=232"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/232\/revisions"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}