{"id":228,"date":"2013-01-02T14:42:11","date_gmt":"2013-01-02T14:42:11","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=228"},"modified":"2013-01-02T14:42:11","modified_gmt":"2013-01-02T14:42:11","slug":"forbattra-den-mobila-sokupplevelsen","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/forbattra-den-mobila-sokupplevelsen\/","title":{"rendered":"F\u00f6rb\u00e4ttra den mobila s\u00f6kupplevelsen"},"content":{"rendered":"<p><strong>F\u00f6r att n\u00e5\u00a0fram till de som s\u00f6ker via en mobil enhet g\u00e4ller andra regler \u00e4n f\u00f6r traditionell s\u00f6kmarknadsf\u00f6ring. Internet World har intervjuat Sven T\u00f6rnkvist, \u00adindustry leader p\u00e5 Google Sverige, om hans b\u00e4sta tips.<\/strong><\/p>\n<p><a href=\"https:\/\/bigcitymonkey.comhttps:\/\/bigcitymonkey.com\/wp-content\/uploads\/2013\/01\/11542343_s.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-270\" title=\"11542343_s\" src=\"https:\/\/www.bigcitymonkey.comhttps:\/\/bigcitymonkey.com\/wp-content\/uploads\/2013\/01\/11542343_s.jpg\" alt=\"\" width=\"400\" height=\"267\" \/><\/a><\/p>\n<p><strong> 1. L\u00e4gg in din\u00a0information p\u00e5 Google plus lokalt<\/strong><br \/>\nDet \u00e4r gratis att registrera sitt f\u00f6retag\u00a0p\u00e5 Google plus lokalt (tidigare Google Places). D\u00e5 skapas en s\u00e5 kallad Google plussida, d\u00e4r du kan l\u00e4gga in information som adress, telefonnummer, \u00ad\u00f6ppettider, information, bilder och filmklipp med mera.<\/p>\n<p><strong>2. Mobilt s\u00f6k kan\u00a0generera f\u00f6rs\u00e4ljning i butik\u00a0<\/strong><br \/>\nP\u00e5 datorer ger s\u00f6k \u201dleads\u201d i form av trafik till en webbsida.\u00a0S\u00f6k p\u00e5 mobilen kan g\u00f6ra det, men \u00adocks\u00e5 mycket mer. Mobilerna \u00e4r alltid med oss, utrustade med navigations- och positioneringssystem. Det kan utnyttjas f\u00f6r att driva kunderna till fysiska \u00adbutiker, restauranger eller kontor.<\/p>\n<p><strong>3. S\u00e4lj via telefonen<\/strong><br \/>\nOm ditt f\u00f6retag tar emot best\u00e4llningar, bokningar eller order via telefon\u00a0\u00e4r det en god id\u00e9 att koppla ihop \u00ads\u00f6ket med f\u00f6rs\u00e4ljning via telefonen. Det \u00e4r d\u00e4rf\u00f6r viktigt att g\u00f6ra telefonnummer klickbara.<\/p>\n<p><strong>4. Marknadsf\u00f6r din app<\/strong><br \/>\nOm ditt f\u00f6retag har en app\u00a0ska den s\u00e5klart marknadsf\u00f6ras. \u201dClick-to-download\u201d \u00e4r en annonsl\u00f6sning som tar kunden \u00addirekt fr\u00e5n s\u00f6kresultat till nedladdningen av ditt f\u00f6retags app i Google Play eller App Store.<\/p>\n<p><strong>5. E-handel och mobilanpassade\u00a0sajter<\/strong><br \/>\nAv de cirka 25 miljoner totala s\u00f6kningarna\u00a0i Sverige varje dag kommer \u00f6ver en femtedel fr\u00e5n mobiler eller surfplattor. Tyv\u00e4rr \u00e4r kundbem\u00f6tandet via mobilen ofta d\u00e5ligt. M\u00e5nga sajter \u00e4r helt enkelt inte anpassade f\u00f6r smarta mobiler eller mobilt anv\u00e4ndande.<\/p>\n<p><strong>6. Ber\u00e4tta att du\u00a0har en mobilanpassad sida redan i s\u00f6kresultatet<\/strong><br \/>\nOm det direkt i s\u00f6kresultatet framg\u00e5r att du har en mobilanpassad sajt\u00a0\u00e4r anv\u00e4ndarna mer ben\u00e4gna att klicka p\u00e5 just ditt f\u00f6retag<\/p>\n<p><strong> 7. Separera \u00adkampanjer, m\u00e4t och analysera<\/strong><br \/>\nI Google Adwords\u00a0\u00e4r det mycket viktigt att separera mobilannonsering fr\u00e5n de vanliga s\u00f6kkampanjerna.<\/p>\n<p><strong>8. Anv\u00e4nd samma s\u00f6kord<\/strong><br \/>\nDet finns inga skillnader\u00a0i hur m\u00e4nniskor s\u00f6ker p\u00e5 en vanlig \u00addator j\u00e4mf\u00f6rt med p\u00e5 en smart mobil. De s\u00f6kord som anv\u00e4nds i \u00ads\u00f6ket f\u00f6r vanliga datorer \u00e4r desamma som anv\u00e4nds i mobiler. Om du annonserar med Adwords \u00e4r det d\u00e4rf\u00f6r viktigt att synas p\u00e5 samma s\u00f6kord som p\u00e5 datorer.<\/p>\n<p><strong>K\u00e4lla:<\/strong> <a title=\"InternetWorld\" href=\"http:\/\/internetworld.idg.se\/2.1006\/1.482627\" target=\"_blank\" rel=\"noopener noreferrer\">InternetWorld<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>F\u00f6r att n\u00e5\u00a0fram till de som s\u00f6ker via en mobil enhet g\u00e4ller andra regler \u00e4n f\u00f6r traditionell s\u00f6kmarknadsf\u00f6ring. Internet World har intervjuat Sven T\u00f6rnkvist, \u00adindustry&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34,33],"tags":[105,117,118,96],"class_list":{"0":"post-228","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-mobilt","7":"category-sokmarknadsforing","8":"tag-mobilt-2","9":"tag-mobilt-sok","10":"tag-sok-2","11":"tag-sokmarknadsforing"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=228"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/228\/revisions"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}