{"id":165,"date":"2012-12-13T19:22:56","date_gmt":"2012-12-13T19:22:56","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=165"},"modified":"2012-12-13T19:22:56","modified_gmt":"2012-12-13T19:22:56","slug":"internetannonseringen-forvantas-oka-under-2013","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/internetannonseringen-forvantas-oka-under-2013\/","title":{"rendered":"Internetannonseringen f\u00f6rv\u00e4ntas \u00f6ka under 2013"},"content":{"rendered":"<p><strong>Branschorganisationen Sveriges Annons\u00f6rer g\u00f6r tillsammans med Novus varje \u00e5r g\u00f6r en enk\u00e4t bland sina medlemmar \u00f6ver f\u00f6rv\u00e4ntade mediek\u00f6p under n\u00e4stkommande \u00e5r. <\/strong><strong>\u00a0<\/strong><\/p>\n<p>Totalt uppger hela 80% av respondenterna i unders\u00f6kningen \u2013 som ses som en viktig temperaturm\u00e4tare f\u00f6r hela annonskonjunkturen \u2013 att man kommer att beh\u00e5lla eller \u00f6ka sina medieinvesteringar 2013.<\/p>\n<p>St\u00f6rst \u00f6kning st\u00e5r kategorin internetmedier f\u00f6r. D\u00e4r planerar 6 av 10 att \u00f6ka sina investeringar. 42% uppger samtidigt att de planerar att \u00f6ka sin marknadsf\u00f6ring i mobilen. 62% av annons\u00f6rerna \u00f6kar investeringarna inom internetreklam n\u00e4sta \u00e5r, av dem som \u00f6kar investeringarna kommer 76% \u00f6ka det inom sociala medier och 67% inom s\u00f6k.<\/p>\n<p>K\u00e4lla: <a title=\"Dagens Media\" href=\"http:\/\/www.dagensmedia.se\/nyheter\/kampanjer\/article3595772.ece\" target=\"_blank\" rel=\"noopener noreferrer\">Dagens Media<\/a>, <a title=\"Annons\" href=\"http:\/\/www.annons.se\/sites\/default\/files\/b92789872dad18f6.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Annons<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Branschorganisationen Sveriges Annons\u00f6rer g\u00f6r tillsammans med Novus varje \u00e5r g\u00f6r en enk\u00e4t bland sina medlemmar \u00f6ver f\u00f6rv\u00e4ntade mediek\u00f6p under n\u00e4stkommande \u00e5r. \u00a0 Totalt uppger hela&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,30,33],"tags":[106,107,53,108,79,109],"class_list":{"0":"post-165","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-media","7":"category-socialt-medier","8":"category-sokmarknadsforing","9":"tag-internetmarknadsforing","10":"tag-novus","11":"tag-sociala-medier","12":"tag-sokmedia","13":"tag-statistik","14":"tag-sveriges-annonsorer"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=165"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/165\/revisions"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}