{"id":1507,"date":"2013-04-18T09:00:23","date_gmt":"2013-04-18T07:00:23","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=1507"},"modified":"2013-04-18T09:00:23","modified_gmt":"2013-04-18T07:00:23","slug":"tv-storre-an-press","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/tv-storre-an-press\/","title":{"rendered":"TV st\u00f6rre \u00e4n press"},"content":{"rendered":"<p><strong>TV har g\u00e5tt om dagspress och det gick snabbare \u00e4n v\u00e4ntat. Det historiska skiftet skedde fj\u00e4rde kvartalet i fjol, visar siffror fr\u00e5n Institutet f\u00f6r reklam- och mediestatistik, IRM.<\/strong><\/p>\n<p><strong>\u2013 Att TV-reklam skulle g\u00e5 om<\/strong>\u00a0dagspressannonsering var f\u00f6rv\u00e4ntat, fr\u00e5gan var snarare n\u00e4r.\u00a0 TV har utvecklats positivt sedan l\u00e5gkonjunkturen 2009. Men p\u00e5 s\u00e4tt och vis gick det snabbare \u00e4n v\u00e4ntat och det beror mycket p\u00e5 att dagspress tappade hela 12,3% (under hela 2012) och d\u00e4rmed visade en svagare utveckling \u00e4n den som IRM prognostiserat, s\u00e4ger Madeleine Thor, VD p\u00e5 IRM.<\/p>\n<p>TV slog \u00e4nnu en g\u00e5ng\u00a0oms\u00e4ttningsrekord 2012, det vill s\u00e4ga samtidigt som dagspressen fortsatte tappa. Samtidigt gick internet upp i topp som Sveriges st\u00f6rsta reklammedium. Att dagspressens minskade\u00a0annonsint\u00e4kterna beror enligt Madeleine Thor p\u00e5 de strukturella f\u00f6r\u00e4ndringar vi nu ser i m\u00e4nniskors mediekonsumtion: digitalt \u00f6kar generellt p\u00e5 bekostnad av tryck.<\/p>\n<p><strong>\u2013 Investeringen i<\/strong>\u00a0<strong>dagspress<\/strong>\u00a0har minskat. D\u00e5 investeringen i TV samtidigt \u00f6kat \u00e4r det l\u00e4tt att anta att annons\u00f6rerna ist\u00e4llet v\u00e4ljer detta som r\u00e4ckviddsmedium ist\u00e4llet f\u00f6r dagspress, s\u00e4ger hon.<\/p>\n<p>K\u00e4lla: <a title=\"Reklamkraft\" href=\"http:\/\/www.reklamkraft.tv\/nyheter.php?id=1032\" target=\"_blank\" rel=\"noopener noreferrer\">Reklamkraft\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TV har g\u00e5tt om dagspress och det gick snabbare \u00e4n v\u00e4ntat. Det historiska skiftet skedde fj\u00e4rde kvartalet i fjol, visar siffror fr\u00e5n Institutet f\u00f6r reklam-&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[276,132],"class_list":{"0":"post-1507","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-media","7":"tag-dagspress","8":"tag-tv"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/1507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=1507"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/1507\/revisions"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=1507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=1507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=1507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}