{"id":1479,"date":"2013-04-12T07:34:57","date_gmt":"2013-04-12T07:34:57","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=1479"},"modified":"2013-04-12T07:34:57","modified_gmt":"2013-04-12T07:34:57","slug":"foretag-satsar-alltmer-pa-mobil-marknadsforing","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/foretag-satsar-alltmer-pa-mobil-marknadsforing\/","title":{"rendered":"F\u00f6retag satsar alltmer p\u00e5 mobil marknadsf\u00f6ring"},"content":{"rendered":"<p><strong>Fler och fler f\u00f6retag anv\u00e4nder smartphones f\u00f6r att kommunicera med nuvarande och potentiella kunder. Nu har Internet passerat dagspress som reklamkanal.\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/bigcitymonkey.comhttps:\/\/bigcitymonkey.com\/wp-content\/uploads\/2013\/02\/smartphone.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-747\" title=\"smartphone\" src=\"https:\/\/www.bigcitymonkey.comhttps:\/\/bigcitymonkey.com\/wp-content\/uploads\/2013\/02\/smartphone.jpg\" alt=\"\" width=\"400\" height=\"267\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Enligt Dagens Industri v\u00e4xer mobil reklam s\u00e5 det knakar. Tillv\u00e4xten har g\u00e5tt fr\u00e5n noll till 500 miljoner kronor p\u00e5 n\u00e5gra f\u00e5 \u00e5r. Den fr\u00e4msta f\u00f6rklaringen till \u00f6kningen \u00e4r genombrottet f\u00f6r smartphones. M\u00f6jligheterna i konsumenternas mobiltelefoner \u00e4r idag v\u00e4ldigt m\u00e5nga \u2013 e-butik, kundklubbar, betalningar och erbjudanden.<\/p>\n<p>Det \u00e4r inte enbart i Sverige som reklam i mobiler \u00f6kar. \u00c4ven i bland annat Storbritannien har investeringarna i smartphones \u00f6kat med n\u00e4ra 150 procent. Populariteten f\u00f6r digital annonsering \u00f6kar hela tiden och m\u00f6jligheterna med smartphones, surfplattor och appar har en stark koppling till utvecklingen.<\/p>\n<p>Johan Siwers, ordf\u00f6rande i branschf\u00f6reningen IAB, anser dock att Sverige trots allt utvecklingen hamnat p\u00e5 efterk\u00e4lken. Han menar att Sverige idag har v\u00e4rldens mest avancerade anv\u00e4ndare av internet och smartphones, men att annons\u00f6rerna fortfarande \u00e4r alltf\u00f6r fega och att detta orsakar att Sverige hamnar p\u00e5 efterk\u00e4lken n\u00e4r det kommer till digital marknadsf\u00f6ring.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>K\u00e4lla: <a title=\"Dagens Handel\" href=\"http:\/\/www.dagenshandel.se\/\">Dagens Handel<\/a>, <a title=\"Resume\" href=\"http:\/\/www.resume.se\/\">Resum\u00e9<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fler och fler f\u00f6retag anv\u00e4nder smartphones f\u00f6r att kommunicera med nuvarande och potentiella kunder. Nu har Internet passerat dagspress som reklamkanal.\u00a0 &nbsp; &nbsp; Enligt Dagens&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,34],"tags":[104,105,167,78],"class_list":{"0":"post-1479","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-media","7":"category-mobilt","8":"tag-marknadsforing","9":"tag-mobilt-2","10":"tag-reklam","11":"tag-smartphone"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/1479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=1479"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/1479\/revisions"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=1479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=1479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=1479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}