{"id":1199,"date":"2013-03-18T07:00:11","date_gmt":"2013-03-18T07:00:11","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=1199"},"modified":"2013-03-18T07:00:11","modified_gmt":"2013-03-18T07:00:11","slug":"irm-spar-storre-tapp","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/irm-spar-storre-tapp\/","title":{"rendered":"IRM sp\u00e5r st\u00f6rre tapp"},"content":{"rendered":"<p><strong>IRM:s nya prognos f\u00f6r reklammarknadens utveckling under 2013 visar ett st\u00f6rre tapp \u00e4n i den senaste prognosen. <\/strong><\/p>\n<p>IRM r\u00e4knar med ett tapp p\u00e5 1,1 procent under 2013, j\u00e4mf\u00f6rt med f\u00f6reg\u00e5ende \u00e5r. Detta skulle inneb\u00e4ra att reklammarknaden oms\u00e4tter 31,5 miljarder kronor under nuvarande \u00e5r. Tidigare trodde IRM p\u00e5 ett tapp p\u00e5 omkring 0,1 procent, men nu har allts\u00e5 siffran stigit. Den nya prognosen visar ett fortsatt tapp under f\u00f6rsta halv\u00e5ret under 2013, men en ljusning syns mot slutet av \u00e5ret.<\/p>\n<p>Enligt Tobias Hedstr\u00f6m, analyschef p\u00e5 IRM, \u00e4r det den utdragna internationella l\u00e5gkonjunkturen som p\u00e5verkat den svenska allm\u00e4nekonomin och investeringarna i marknadskommunikation. Ekonomin ser ut att stabiliseras mot slutet av \u00e5ret och d\u00e5 kommer reklammarknaden att b\u00f6rja \u00e5terh\u00e4mta sig.<\/p>\n<p>&nbsp;<\/p>\n<p>K\u00e4lla: <a title=\"Dagens Media\" href=\"http:\/\/www.dagensmedia.se\/\">Dagens Media<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IRM:s nya prognos f\u00f6r reklammarknadens utveckling under 2013 visar ett st\u00f6rre tapp \u00e4n i den senaste prognosen. IRM r\u00e4knar med ett tapp p\u00e5 1,1 procent&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[103,104,167,253],"class_list":{"0":"post-1199","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-media","7":"tag-irm","8":"tag-marknadsforing","9":"tag-reklam","10":"tag-reklammarknaden"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/1199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=1199"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/1199\/revisions"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=1199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=1199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=1199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}