{"id":1173,"date":"2013-03-15T11:47:13","date_gmt":"2013-03-15T10:47:13","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=1173"},"modified":"2013-03-15T11:47:13","modified_gmt":"2013-03-15T10:47:13","slug":"bemastra-facebook-edgerank","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/bemastra-facebook-edgerank\/","title":{"rendered":"Bem\u00e4stra Facebook edgerank"},"content":{"rendered":"<p><strong>Facebook-algoritmen edgerank \u00adavg\u00f6r hur m\u00e5nga som ser dina inl\u00e4gg p\u00e5 Facebook, baserat p\u00e5 inneh\u00e5ll, interaktion och timing. Ju b\u00e4ttre rank desto st\u00f6rre exponering f\u00f6r dina fans.<\/strong><\/p>\n<p><a href=\"https:\/\/bigcitymonkey.comhttps:\/\/bigcitymonkey.com\/wp-content\/uploads\/2013\/03\/FacebookInsights.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1175\" title=\"FacebookInsights\" src=\"https:\/\/www.bigcitymonkey.comhttps:\/\/bigcitymonkey.com\/wp-content\/uploads\/2013\/03\/FacebookInsights.png\" alt=\"\" width=\"667\" height=\"228\" \/><\/a><\/p>\n<p>Precis som Coca Cola-receptet och Googles s\u00f6kalgoritm \u00e4r edgeranks exakta parametrar inte officiella. Men i stora drag avg\u00f6rs din exponering av tre saker:<\/p>\n<ol>\n<li>Din relation till anv\u00e4ndaren och dennes tidigare interaktion med ditt inneh\u00e5ll<\/li>\n<li>Hur inneh\u00e5llet \u00e4r viktat (hur Facebook rankar text\/bild\/l\u00e4nk\/video mot varandra)<\/li>\n<li>Tidpunkten f\u00f6r uppdateringen<\/li>\n<\/ol>\n<p>Utifr\u00e5n detta kan du optimera din exponering p\u00e5 Facebook. Ju fler av dina fans som interagerar med dina inl\u00e4gg, desto fler kommer att bli exponerade av n\u00e4sta inl\u00e4gg i sin newsfeed. Det handlar ocks\u00e5 hur och n\u00e4r du publicerar n\u00e5got samt vilket format det har. Matreial som leder bort fr\u00e5n Facebook minskar generellt engagemanget, bilder och tydliga budskap \u00f6kar klick och likes.<\/p>\n<p>Som med all marknadsf\u00f6ring handlar det om att l\u00e4ra k\u00e4nna sina f\u00f6ljare och l\u00e4ra sig av hur de agerar. Ta en titt p\u00e5 \u00e5rets topp tio inl\u00e4gg, de som skapat med interaktion och n\u00e5tt flest (de \u00e4r oftast tv\u00e5 olika listor). Hur s\u00e5g inneh\u00e5llet ut? N\u00e4r publicerades inneh\u00e5llet och vilken respons fick det? Och dina minst delade, minst exponerade tio inl\u00e4gg: vad gick fel? N\u00e4r och hur publicerades de? Inneh\u00e5ller de l\u00e4nkar? Var budskapet otydligt, ointressant eller rentav provocerande?<\/p>\n<p><a href=\"http:\/\/edgerankchecker.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">H\u00e4r kan du kontrollera din pages edgerank.<\/a><\/p>\n<p>K\u00e4lla: <a href=\"http:\/\/sv.wikipedia.org\/wiki\/Portal:Huvudsida\" target=\"_blank\" rel=\"noopener noreferrer\">Wikipedia<\/a> och <a href=\"http:\/\/bisonblog.se\/2013\/02\/katrine-kielos-beskriver-edgerank-for-stefan-lofven\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bisonblog<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook-algoritmen edgerank \u00adavg\u00f6r hur m\u00e5nga som ser dina inl\u00e4gg p\u00e5 Facebook, baserat p\u00e5 inneh\u00e5ll, interaktion och timing.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,37,30],"tags":[248,249,50],"class_list":{"0":"post-1173","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-konvertering","7":"category-media","8":"category-socialt-medier","9":"tag-edgerank","10":"tag-exponering","11":"tag-facebook"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/1173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=1173"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/1173\/revisions"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=1173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=1173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=1173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}